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EstrellaTV Thrives in Local Markets
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Digital Surge Amid Analog Decline
Gray Television's Q4 Earnings Release
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EstrellaTV network experiences significant growth in prime and total day deliveries among adults 25-54 in major U.S. markets, with a 29% national increase in prime time viewership. Local stations in Los Angeles, Dallas, Houston, Chicago, and Denver show substantial audience growth.
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How does EstrellaTV's content strategy differentiate it from other networks in the U.S. market?
In what ways might this success influence the programming trends of other media networks?
What implications does this growth have for advertisers looking to target the Latino demographic?
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