Sign Up
Stories
Digitization Impact on Election Advertising
Share
GeoWealth's Record $28 Billion Assets
Google Docs Content Moderation Dilemma
Social Media Landscape Evolution
Common Wealth Launches Free 'Earn-to-Own...
Influencer Commerce App ORME Launched
Lyrak: Twitter Fusion with Fediverse
Overview
API
Srikanth Ramachandran explores the influence of digitization on out-of-home media, focusing on election advertising. The article underscores the rise of social media in politics, contrasting it with the potential of digital out-of-home media for hyperlocal targeting and voter influence.
Ask a question
How can political campaigns leverage digital OOH media to enhance voter engagement?
What challenges might arise in implementing hyperlocal targeting in election advertising?
What ethical considerations should be addressed when employing digital signage in political campaigns?
Article Frequency
0.2
0.4
0.6
0.8
1.0
Feb 2024
Mar 2024
Apr 2024
Coverage