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Digitization Impact on Election Advertising
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Srikanth Ramachandran explores the influence of digitization on out-of-home media, focusing on election advertising. The article underscores the rise of social media in politics, contrasting it with the potential of digital out-of-home media for hyperlocal targeting and voter influence.
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How can political campaigns leverage digital OOH media to enhance voter engagement?
What challenges might arise in implementing hyperlocal targeting in election advertising?
What ethical considerations should be addressed when employing digital signage in political campaigns?
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