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Influencer Commerce App ORME Launched
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Overview
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ORME, a social commerce app founded by Bob D’Loren and Faisal Ahmed, integrates TikTok-style videos in a shoppable marketplace to democratize influencer marketing and enhance brand investments. It targets beauty, fashion, wellness, and home sectors with seven brands currently engaged, utilizing Stripe for payments and a revenue-sharing model.
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How could traditional e-commerce platforms respond to the rise of social commerce apps like ORME?
How might ORME's approach influence the influencer marketing landscape?
What strategies could ORME employ to expand beyond its current categories and brands?
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