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Disney, Universal, and Volkswagen Win Top Super Bowl Ads
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Disney's Deadpool & Wolverine, Universal's Wicked, and Volkswagen were named the most effective Super Bowl LVIII ads by EDO, a TV outcomes company. The company's proprietary data scores real-time consumer engagement and predicts business outcomes across categories.
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How did the brands effectively tug at heartstrings with inspiring stories?
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Which new products were introduced during Super Bowl LVIII?
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