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Disney's AI Tool for Streaming Advertising
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Disney is beta testing an AI tool called 'magic words' to match commercials with appropriate content on its streaming services, Disney+ and Hulu. The tool aims to personalize messaging based on emotions and consumer behavior, addressing the shift from traditional TV advertising. Despite a decline in fiscal 2024 advertising revenue, Disney+ has attracted over 1,000 advertisers. Amazon also plans to introduce commercials on Prime Video for potential revenue of nearly $5 billion.
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How might the shift towards AI-driven advertising tools impact the traditional TV advertising industry?
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