Disney's AI Tool for Streaming Advertising

Disney is beta testing an AI tool called 'magic words' to match commercials with appropriate content on its streaming services, Disney+ and Hulu. The tool aims to personalize messaging based on emotions and consumer behavior, addressing the shift from traditional TV advertising. Despite a decline in fiscal 2024 advertising revenue, Disney+ has attracted over 1,000 advertisers. Amazon also plans to introduce commercials on Prime Video for potential revenue of nearly $5 billion.