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Dunkin' Enters Energy Drink Market
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Dunkin' introduces energy drink amid Panera's controversy over highly caffeinated beverage; Dunkin's product contains less caffeine, targeting the popular energy drink market among younger consumers.
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How might the controversies surrounding Panera's Charged Lemonade impact its brand and market position?
How might the growing popularity of energy drinks influence consumer preferences and behaviors?
What strategies could Dunkin' employ to differentiate its energy drink in a competitive market?
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