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OverviewAPI
Gatorade, a leading sports drink brand, expands into new segments such as unflavored water and energy drink mixes to counter growing competition from Prime Energy and Coca-Cola's Bodyarmor. Despite its strong market presence, Gatorade encounters rivalry from Unilever and Nestle Health Science. PepsiCo integrates fitness brands under Gatorade, introducing innovative products like Gatorade Zero Sugar and vitamin tablets.

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