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Evolving Wine Industry Trends
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Overview
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Wine industry experiences notable trends, including the rise of Franciacorta as a sparkling wine contender, increasing demand for wine-based cocktails, and growing popularity of mid-priced sweet wines among younger consumers.
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How might the rise of Franciacorta impact the global sparkling wine market?
In what ways do these trends reflect broader societal shifts and how might they influence the wine industry in the future?
What strategies could winemakers employ to cater to the growing demand for wine-based cocktails?
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