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OverviewAPI
Quick-service restaurants face declining sales, prompting heightened promotions to lure cost-conscious consumers. Yum Brands, owner of KFC, Pizza Hut, and Taco Bell, experiences sales decline, with Taco Bell as the exception. Companies like Brinker International turn to value marketing due to fast-food price worries. Packaged food firms, including Mondelez and Kraft Heinz, witness decreased spending on nonessential products.

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