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FinTechs Face Mismatch in Customer Needs and Priorities
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FinTechs are facing a gap between what they believe their customers want and what consumers prioritize. Consumers are drawn to FinTechs for the availability of a wide array of fund transfer options and fast transactions. FinTechs need to align their services with consumer needs, such as prompt availability of good funds and a wide array of payment options. Additionally, the importance of offering innovative payment options to attract and retain customers, especially among younger generations, is highlighted. Top-performing FinTechs offer at least six payment methods for senders and receivers.
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How can FinTechs bridge the gap between their services and consumer needs?
What are some innovative payment options that can attract younger generations?
What steps can FinTechs take to improve consumer satisfaction and reduce issues with money mobility?
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