FinTechs Face Mismatch in Customer Needs and Priorities

FinTechs are facing a gap between what they believe their customers want and what consumers prioritize. Consumers are drawn to FinTechs for the availability of a wide array of fund transfer options and fast transactions. FinTechs need to align their services with consumer needs, such as prompt availability of good funds and a wide array of payment options. Additionally, the importance of offering innovative payment options to attract and retain customers, especially among younger generations, is highlighted. Top-performing FinTechs offer at least six payment methods for senders and receivers.