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Holiday sales expected to decline due to consumer caution, with major toy companies like Hasbro and Mattel warning of weaker industry sales. Toy makers are revamping games for cost efficiency, with Hasbro simplifying its operational model and introducing cost-effective products. The toy industry is facing a down year, but experts predict a strong holiday season to salvage some of the losses. The UK general merchandise retailer Argos predicts a growth in holiday sales, with Lego experiencing a fall in profits as the pandemic boost fades.

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