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Innovative Partnership with Cape Town Cycle Tour
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Hisense Afrique du Sud partners with Cape Town Cycle Tour, featuring 'Pedal for the Medal' competition and showcasing innovative TV collection. The company donates over 100,000 ZAR to event charities, emphasizing social responsibility.
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How does Hisense's partnership with a cycling event benefit its brand image and customer engagement?
How might other companies learn from Hisense's approach to blending innovation with social responsibility?
What impact could the 'Pedal for the Medal' competition have on participant involvement and audience interaction?
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