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Japanese Ice Cream Expands in Asia
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Japanese ice cream makers are expanding their reach in greater Asia, leveraging the popularity of Japanese flavors like matcha to introduce unique products. Imuraya Group has successfully introduced its signature Azuki Bar in Malaysia and plans to export it to neighboring countries like Indonesia.
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How are Japanese ice cream makers adapting their products to appeal to diverse Asian markets?
How might the expansion of Japanese ice cream in Asia influence the global ice cream market?
What impact does the success of Japanese ice cream in Asia have on the local food industry?
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