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Lillard's Dame 8 Sneaker Launch
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Overview
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Damian Lillard's adidas Dame 8 EXTPLY sneakers in 'Oatmeal/Crystal Blue' were launched on adidas.com at $130. Lillard's injury status affects his performance in game six, while the upcoming adidas Dame 9 gains traction. The sneaker release is set for 2024.
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How might Lillard's sneaker releases impact adidas' brand presence in the sports industry?
What marketing strategies could adidas employ to leverage the buzz around the Dame 8 and Dame 9 sneakers?
Will Lillard's injury affect his long-term performance and endorsement deals?
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