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CoStar intensifies focus on Homes.com with a $1B ad push to boost market share against Zillow. Marketing funnel obsolescence prompts shift to engaging superfans. Content marketing strategies emphasize expertise showcase and lead generation.
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How can companies like CoStar effectively compete with industry giants like Zillow?
How will the advancements in AI and LLMs impact the future of marketing strategies and customer experiences?
What are the challenges and benefits of transitioning from traditional marketing funnels to superfans engagement?
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