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Mars Inc. Aims to Double Candy Revenue
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Mars Inc. aims to double its candy business revenue to $36 billion within the next decade, as it surpasses $50 billion in annual revenue. The CEO, Tim Cindrich, discusses the strategy for achieving this goal in a Forbes Fresh Take feature. The article also addresses challenges and opportunities for food businesses in the evolving consumer landscape, particularly in the context of climate change's impact on the food industry.
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How does Mars Inc.'s success in the candy market reflect broader trends in the global confectionery industry?
How might Mars Inc.'s strategy for doubling its candy business revenue impact the competitive landscape within the candy industry?
What steps can food businesses take to effectively navigate the evolving consumer landscape influenced by climate change?
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