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Nautical-themed Beer Packaging Revamp
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Dogfish Head Craft Brewery reveals new beer packaging with nautical theme and reintroduces 120 Minute IPA in smaller bottles nationwide.
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How might the new packaging impact consumer perception and sales of Dogfish Head's beers?
In what ways does this packaging revamp reflect broader trends in the craft beer industry?
What marketing strategies could Dogfish Head employ to leverage the reintroduction of the 120 Minute IPA?
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