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NBA's LED Court for All-Star Weekend
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NBA introduces LED court for All-Star Weekend, featuring a customizable giant television screen under players, enhancing fan experience. The project, produced by ASB GlassFloor, aims to gauge fan reaction for future possibilities.
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How might the introduction of this LED court impact the traditional sports viewing experience?
In what ways could this cutting-edge technology be adopted in other sports or entertainment industries?
What are the potential implications of this innovation for the NBA's television partnerships and sponsors?
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