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Netflix Raises Prices and Introduces New Pricing Structure
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Overview
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Netflix is raising prices for its streaming service, including the retirement of the Basic plan and the introduction of a new pricing structure. This follows a successful crackdown on password sharing. The increase in prices is seen as part of a trend in the streaming industry, with other major streaming platforms also experiencing price hikes. The potential introduction of multiple ad-based membership tiers is also mentioned, raising concerns about the future of streaming.
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How might the introduction of ad-based membership tiers affect the streaming industry?
How will the retirement of the Basic plan impact Netflix's subscriber base?
What strategies can Netflix employ to justify the price hikes?
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