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OverviewAPI
Peacock's streaming of the Chiefs-Dolphins playoff game broke U.S. streaming and internet usage records, attracting 23 million viewers and accounting for 30% of U.S. web traffic. This marked the first time most Americans had to stream a playoff game. Peacock aims to leverage sports, particularly NFL, to grow its subscriber base, with plans to offer over 13,000 hours of sports content in 2024.

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