Peloton is shifting focus to B2B offerings and corporate wellness spending to offset revenue challenges. The company reported a 6% year-over-year decline in total revenue but a 3% increase in subscription revenue for the fiscal 2024 second quarter. Peloton aims to drive subscription growth through B2B offerings and targeting the urban-rural health divide. The company has also partnered with TikTok to offer workout content to younger consumers, aiming to increase engagement. Peloton's future direction is focused on innovation, customer engagement, and operational streamlining.

Peloton's Strategic Shift