Pickle, a fashion rental platform, has gained traction in the US, particularly in New York, and has raised $8 million in funding. The platform aims to help individuals monetize their clothing assets and has a strong social aspect, with a community that discusses trends and closet management. However, the model presents challenges such as tight margins, wear and tear issues, and the need for users to take on more inventory to scale. Despite these challenges, users like Ari Merkle and Evelyn Pang have found success in renting out their fashion items through the platform.

Pickle's Fashion Rental Success