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Retailers Embrace Innovative Technology
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Retail marketers are adapting to privacy changes in email service providers, resorting to innovative technology like Novel Commerce's wallet pass to maintain revenue-generating channels. Tools like this are helping brands engage with shoppers through Google and Apple Wallets, leading to successful revenue growth and customer re-engagement.
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How can retailers ensure the effectiveness and reliability of novel technologies in their marketing strategies?
How might the privacy changes in email service providers impact the overall customer experience in the retail industry?
What other innovative technologies could retailers explore to overcome challenges in customer communication?
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