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Rising Interest in Card-Linked Rewards
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Overview
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Consumer interest in card-linked rewards programs is growing, with 35% of restaurant customers expressing interest in this type of offer. 53% are likely to use product-specific card-linked offers for restaurant purchases amidst concerns about holiday spending and a decrease in savings from 2021.
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How might the growing interest in card-linked rewards programs impact the restaurant industry?
In what ways could the financial strain on consumers influence consumer behavior and spending patterns beyond the restaurant sector?
What strategies could restaurants employ to mitigate the impact of consumers cutting back on restaurant purchases?
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