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Rising Secondhand Luxury Market
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The secondhand luxury market is experiencing significant growth, reaching 45 billion euros in sales in 2023. While some luxury brands benefit from flattering resale values, most experience wear and tear. Investors are using resale data to make stock investment decisions. However, owning resale stocks has not been profitable for most luxury companies, with only a few, like Rolex, successfully implementing certified preowned programs.
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How are luxury brands adapting to the changing resale landscape?
What factors influence the performance of luxury products in the resale market?
What strategies can luxury companies employ to improve their resale values?
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