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Rivian Reigns in Brand Loyalty
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Rivian emerges as the global leader in brand loyalty, boasting an impressive 86% of owners inclined to repurchase, contrasting starkly with Infiniti's mere 43% loyalty rate. Infiniti's Chairman links this disparity to an outdated product portfolio.
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Could this trend signal a broader shift in consumer preferences towards newer automotive brands?
How might this disparity impact the market positions of Rivian and Infiniti in the automotive industry?
What strategies can Infiniti implement to enhance customer loyalty and counter Rivian's success?
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