Starbucks experiences a surge in mobile orders, constituting 31% of total transactions at U.S. stores, reflecting a 4% increase year-over-year. The company aims to enhance wait times accuracy and personalize orders through product search capabilities. Additionally, Starbucks has introduced new features such as personal cups, Gopuff partnership, and pickup-only stores. The company's loyalty program, with 34.3 million active members in the U.S., accounts for nearly 60% of sales at company-operated U.S. stores. Despite reporting $9.4 billion in revenue in its most recent quarter, Starbucks shares are down more than 10% in the past 12 months.

Starbucks' Mobile Order Surge