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Streaming Innovation: Wowza's Key Appointment
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Overview
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Wowza appoints Chris Drake as Chief Revenue Officer to boost video-on-demand capabilities, leveraging his vast experience in the streaming industry. The company intends to roll out new VOD features like a revamped pricing structure and ad-insertion to meet customer demands for personalized and interactive content.
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How could the incorporation of a new pricing model and ad-insertion impact Wowza's market positioning and revenue growth?
How might Chris Drake's past experiences at Quickplay and Verizon Media Systems influence Wowza's VOD strategies?
What competitive advantages can Wowza gain by offering personalized and interactive VOD experiences?
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