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TikTok's E-Commerce Expansion
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TikTok's E-commerce Expansion
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TikTok partners with GoTo to boost eCommerce in Indonesia, offering discounted products during Black Friday, and launches its own eCommerce platform, TikTok Shop, in the U.S. The company also hires veterans from Amazon and Meta to lead its eCommerce business, aiming to expand its marketplace to $20 billion.
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How might TikTok's focus on Southeast Asia, America, and Europe influence the global e-commerce market?
How might TikTok's partnership with GoTo impact the e-commerce landscape in Indonesia and Southeast Asia?
What challenges might TikTok face in expanding its e-commerce business, especially given national security concerns and potential bans?
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