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Whiskey Sales Hangover Post-Pandemic
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Overview
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Brown-Forman, known for Jack Daniel's, experiences sales decline post-pandemic from unsustainable pandemic growth. Shift in consumer preferences affects Old No. 7 sales, prompting company to target younger legal-age drinkers with new marketing strategies.
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How might Brown-Forman's focus on younger legal-age drinkers impact its market positioning?
What broader trends in consumer behavior does this sales decline reflect?
What strategies could brands like Jack Daniel's employ to regain sales post-pandemic?
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