Round is involved in designing brands and experiences.

Studio Round

Round

Studio Round | 4,052 followers on LinkedIn. We are a design practice working with people, not for people. | Round is a design practice that harnesses culture and creativity to transform brands.

We’re based in Melbourne, but our people come from many places. We’re a team of creative thinkers and strategic designers.

Senior Account Director at Studio Round

Natalie Boyle

Design Director at Studio Round

Paul Tisdell

Head of Brand Voice at Studio Round

Sean Irving

Senior Designer at Self-titled

Phoebe Dann

We're #hiring a new Senior Account Director in Fitzroy, Victoria. Apply today or share this post with your network.

Proud to share some first looks at our latest work in our ongoing partnership with Home as they undertake their biggest build-to-rent project to date.

While those of us working in LGA land in Victoria are preparing to bunker down for Council Election caretaker period, we'll also be going far inward to prep for the reopening of Her Majesty's Theatre Ballarat later this year, with our major campaign launching on the flipside. In the meantime, we've dropped a tiny taste of our brand refresh that has been undertaken by the wonderful Studio Round . They've been incredible to work with and I'm super excited to launch it in full flight once we hit go on our relaunch campaign in late October. Big props to the dream team Natalie Boyle , Stephanie Munro , Narelle Brewer , Hamish Childs , Bianca Lazzaro + Michaela Webb

Kristy Witmitz

Ever noticed that Father’s Day gifts have an unrelenting tendency to skew towards the practical? Who decided that gifts for dad had to be so… functional? This year, for Koko Black, we’re doing away with all the precision engineered practicality and laser-guided optimisation in favour of something simpler. We’re offering fathers and father-figures across Australia something that’s deliciously useless – handcrafted Australian chocolate, just for him.

In our latest opinion piece, Round strategy director Robert Nudds explores the value and utility of our experience philosophy framework. Here are five key takeaways: 1. Don’t just say what you do, do what you say An experience philosophy bridges the gap between abstract strategic thinking and tangible actions. By grounding strategy in practical implementation, they shape memorable customer experiences. 2. Brand consistency is critical A considered experience philosophy ensures every customer touchpoint consistently reflects and reinforces the brand's essential qualities. This cohesive approach builds a strong, recognisable brand. 3. Memorable experiences deepen brand connection By focusing on creating meaningful and memorable moments, experience philosophies increase customer engagement and enhance overall perceptions of a brand. 4. Form the foundation of brand culture Experience philosophies provide a framework for integrating new behaviours into a business’ culture. By aligning every aspect of a business with the brand’s values, they help shape both internal practices and external perceptions. 5. Emotional resonance creates commercial success An experience philosophy helps build brands that emotionally connect with customers, which is crucial for long-term commercial success. Customers who have a strong emotional connection to a brand are more likely to remember it, prefer it over competitors, and stick with it. Read the full piece: https://lnkd.in/ga6UxnYm

We're on the lookout for an Account Manager with agency experience to join our Fitzroy-based studio.

Vicinity Centres ' Chadstone is the biggest – and busiest – shopping centre in Australia. When they approached us to work on a new premium dining and entertainment precinct, we recognised the opportunity to speak to new people while driving behavioural change among their existing audiences. Through our launch strategy, identity, campaign and content – we established The Social Quarter, a premium dining and entertainment precinct, as an all-season destination where you can eat, drink and play all day.

We’ve crafted a bold digital space for rockstar architects Kennedy Nolan Architects , renowned for their innovative and expressive built forms across both private and public works. Coinciding with their 25th year in business, the site was developed using Kirby 4 and designed by our long-time friends at Studio Round . The new website for the Melbourne firm features a dynamic navigation and in-depth case studies that reflect the bold and unapologetic spirit of Kennedy Nolan’s architecture. Visit the site at kennedynolan.com.au

New Territory

The internet is awash with content, so how can brands ensure they’re not just another drop in the ocean?

TO B OR NOT TO B? Actually, it was a pretty easy question. We’re now a B Corporation – meaning we’re part of a network transforming the global economy to benefit people, communities and the planet. This is just the start of our journey, and we’ll continue to learn and improve along the way. But for now, we’re proud to say we’re on the the B team. (All Bs borrowed)

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