Top Shelf International produces and markets authentic Australian spirits, self-described as promoting and celebrating the Australian way of life.

Top Shelf International

Top Shelf International Holdings Ltd engages in the production, marketing, and selling of NED Australian Whisky and Grainshaker Hand Made Vodka spirit products in Australia. It also provides canning, bottling, and contract packaging services to third party beverage manufacturers; and produces Australian agave spirit. The company was incorporated in 2013 and is headquartered in Campbellfield, Australia.

Top Shelf International Holdings Ltd

Top Shelf International is involved in the production of authentic Australian spirits, as self-described.

Top Shelf International | 4,220 followers on LinkedIn. We’re building a portfolio of premium spirit brands that capture the best of Australia’s ingenuity and craftsmanship | Premium spirits with an Australian accent

NED - Australian Whisky of the Year. Melbourne International Spirits Competition 2022
Grainshaker - Australian Vodka of the Year. Melbourne International Spirits Competition 2022

We are building a portfolio of generational premium spirit brands that share a common DNA and the best of Australia’s ingenuity and craftsmanship.

Broker with Big Sky Sotheby's International Realty

Tallie Jamison Lancey

Sales & Commercial Director

Mark Wood

Head of Marketing

Katie Greig

Management, Communications, Media, Brand Strategy

Matthew Slade

The roll out of Golden Bickie continues to go from strength to strength. It's now available in more than 500 stores across Coles Liquor and the independent network. And it's continuing to grow across retail and on premise. The response from consumers has been emphatic and resulted in us having to produce a second batch much quicker than expected to service the demand. Golden Bickie is just one of the new products launched in recent months that is creating opportunities for NED to participate - and gain share - in emerging categories across the high alcohol and flavoured whisky segments.

Big thanks to Madeleine Stuchbery and The Weekly Times for the feature on our Australian Agave Project and Act of Treason in this week's paper.

Thanks to Global Victoria for the opportunity to be part of this fantastic event alongside our fellow Victorian distillers!

Tapping into the growth of flavoured whisky, the latest release from TSI’s R&D program is NED’s Golden Bickie, a whisky liqueur created to capture the nostalgia of classic Aussie biscuits. The release is a quintessentially Australian entrant into the category, with nostalgic notes of golden syrup, coconut and oats in a whisky form. The product is making its mark in the trade with reviews like the below confirming its arrival into one of alcohol’s fastest growing segments. Drinks Trade "Filled with rich golden syrup and coconut sweetness… will appeal to the Fireball and Sheep Dog consumer.” NED Golden Bickie is currently available online and will be available in Coles and independent retail in the coming weeks. https://lnkd.in/gjT5RXa6

We're still on a high after NED Grand Reward joined Act of Treason Australian Agave Reposado in being awarded a Gold medal at the Australian Distilled Spirits Awards. Aged in re-coopered and re-charred Victorian High Country Tawny barrels to our detailed specification, NED Grand Reserve is the culmination of years of innovation and experimentation, and conviction in what NED is capable of; a corn mash bill Australian whisky created of its own unique environment carrying the unmistakable character of Kelly Country through its grain, distillation and casks. And it would seem the judges agree: “Lovely soft nutty oak and vanilla on the nose, well integrated with spirit. Smells very true to style. Soft ripe fruit, lovely sweetness and texture through the palate backed up by really high quality oak character that lingers through the finish. Complex and very well executed.” #craftspirits #austrailanwhisky #australianmade #whisky

It’s crept up on us, but this month marks the 10th anniversary of TSI and NED Whisky. In the first week of August 2014, trademarks were filed for both Top Shelf International and NED to set the ball rolling on what has been a decade of growth, ups, downs and everything in between! This time 10 years ago, NED was just a dream; a sketch on a piece of paper for an Australian whisky brand that competed on price but exceeded on taste against the entrenched global competition. So a small, very enthusiastic and diverse (some would say motley) group of believers, with co-founders Drew Fairchild and Jason Redfern leading the charge, came together to try and bring it to life! The idea became reality later that year when the first NED product rolled off the production line at 6am three days before Xmas. The NED Whisky & Cola 4.8% RTD (a 700ml bottle was still 5 years away) was then sold by Jason door-to-door from the back of a ute all over Victoria. Fast forward to today and TSI is unrecognisable from its scrappy and modest beginnings. While a lot has changed in a decade, the vision and opportunity remains – to give Aussie drinkers premium spirit brands to proudly call their own. The number of Australian spirits producers has also grown exponentially over the last 10 years. Australian brands are recognised for their quality around the world thanks to this country’s innovation, expertise and quality of its raw ingredients. However the specific excise regime that spirits is subjected to – the third highest rate in the world – is the single biggest factor limiting the opportunity for Australian spirits to soar and reach its potential. So while it’s more challenging out there at the moment than anyone in the Australian spirits industry would like, here’s cheers to 10 years and to 10 more after that!

This is a great piece by the Australian Distillers Association highlighting the ongoing challenges faced by spirits manufacturers across the country.

As part of Act of Treason Australian Agave's nationwide launch into Dan Murphy's , an education program is being rolled out to staff that includes a section on why we can't call it T*quila. 😉 Thanks to Small Batch Learning for its expertise in bringing the training sessions to life.

We had the pleasure of hosting the crew from Seven Queensland's Weekender at the Australian Agave spirit farm and distillery to show them where we are producing our gold medal-winning Act of Treason. #7Weekender Seven Productions Thanks to Bowen Tourism for its support.

Crafted from True Blue Aussie Agave. Happy International (Don't Call It) T*quila Day.

TSI

AU:COM:TOPSHELFGROUP

Top Shelf International

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