BlueMark provides impact intelligence and independent verification for the sustainable and impact investing market.

BlueMark

BlueMark is the leading provider of independent impact verification and intelligence for the sustainable and impact investing market.

With decades of experience in the impact investing industry, the BlueMark team brings unrivaled knowledge and capabilities in providing a range of specialized impact assessment services. An independent assessment from BlueMark is designed to support investors in their impact investing journeys — whether helping asset managers to understand their degree of alignment to industry standards and financial regulations, or enabling asset allocators to optimize their engagement with portfolio companies and managers.

BlueMark offers diagnostic and verification services that are structured around two key pillars of accountability for impact performance – impact management (IM) practice and impact reporting. BlueMark’s verification methodology is grounded in knowledge of evolving industry standards, market frameworks, and regulatory requirements.

We view every verification engagement as an opportunity to enable our clients to benchmark themselves against peers and market practices, and to identify strengths and areas for improvement. BlueMark also regularly publishes research featuring data and insights on industry best practices as part of our mission to "strengthen trust in sustainable and impact investing" and ensure the market scales with integrity.

Rockefeller Foundation

Tipping Point Fund

Ford Foundation

Radicle Impact

Blue Haven Initiative

Gunung Capital

Temasek Trust Capital

Tsao Group

S&P Global

NEW: In our fifth edition of Making the Mark—Making the Mark V—we dive deep into the "how" of impact investing. 

Inside, you'll find:
▷ Data and insights from 111 verifications for clients managing $234 billion in combined impact assets 
▶ The 2024 Practice Leaderboard, welcoming four new investors with best-in- class impact management systems and practices 
▷ A new series of analyses on unique market segments (i.e.; investor types and asset classes), focusing on their adoption of key impact practices
▶ A preview of a new benchmarking service from BlueMark called the Fund ID, currently in its pilot phase, designed to address the growing demand for evaluating fund-level impact performance

We hope these data and insights not only advance a greater understanding of market expectations for investors, but also offer a way for our community to assess whether these expectations are being met. While we know many impact investors are just getting started, we see signals of an industry that is rapidly maturing. 

Please enjoy Making the Mark V, available for download here: https://lnkd.in/gyfWVpGB

Evaluating the impact credentials of a fund manager is consistently cited as a challenge for LPs looking to invest.

What credentials matter most, and how can LPs assess whether a fund is set up to meet its stated objectives?

We believe it begins with accountability. Through our work delivering over 210 verifications, we've identified four pillars of impact accountability: strategy, governance, management, and reporting.

Assessing fund-level impact credentials is crucial for understanding the impact investing market. It also underscores the need for a consistent assessment framework that allows investors to compare the strategies of funds across various themes and objectives.

Interested in learning more about these pillars? Check out the full blog post on our website, which includes key questions practitioners can ask to strengthen the rigor of their impact investing approach (link in the comments).

#sustainablefinance #impactinvesting

📊 Peer benchmarking can serve as a powerful research and learning tool for investors looking to improve their impact management practices and processes. 

In the data sample below, we compare the relative adoption of key impact practices across investor type, asset class, and target geography. 

🔎 But what is the benefit of these bespoke, segment-driven benchmarking exercises? 

For one, they provide a means for investors to develop a clear understanding of their market position, allowing them to craft compelling and context-rich narratives that resonate with their most important stakeholders. 

These custom data cuts can be tailored to different market segments and peer groups, including those outlined below, as well as target financial return, investment strategy, and impact themes.

What other data cuts would be most valuable to you or your team? Comment below!

At BlueMark, we verify what matters.

But, matters to whom?

Our clients. All of our offerings are developed based on customer feedback and insights, developed to address specific needs and challenges faced by those who are committed to creating and implementing credible impact investing strategies. If you’re wondering which BlueMark service is right for your firm, or if you've ever asked yourself, "What exactly are those BlueMark seals about?," you can swipe to explore the things we talk to clients about all day, every day.

You can also visit our website which includes insights from 200+ completed verifications: https://lnkd.in/dx5WZBGW

Our last Favorite Finding comes from Aparna R., one of BlueMark's Associates working across the firm to address clients' impact data and verification needs.

When asked what she was most eager to see coming out of Making the Mark, she spoke about the improvements noted in soliciting end-stakeholder feedback, noting, "It's often difficult to know how impact is being experienced by beneficiaries unless we actively seek out their perspectives."

To learn more, flip through Aparna's reflections below and be sure to download Making the Mark V: https://lnkd.in/gyfWVpGB

BlueMark is thrilled to announce a significant milestone this week—surpassing 200 client verifications, representing investors overseeing a combined $324 billion in impact AUM.

Scaling impact will require increased capital allocation into strategies that aim to generate positive social and environmental results. With 200+ verifications behind us, BlueMark is proud to contribute to this evolution by strengthening trust in the sustainable and impact investing markets.

We extend our deepest gratitude to our partners and clients for their unwavering support. Onward and upward!

#impactinvesting #sustainablefinance

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