Optable provides data collaboration technology for publishers and brands to securely plan, activate, and measure advertising campaigns.

Optable

Optable is a data management & collaboration solution designed for the advertising ecosystem in the age of privacy. Optable makes it easy for advertisers and publishers to use their audience data to plan, activate and measure advertising campaigns while safeguarding individual identities. Designed for the business user, Optable eliminates friction in campaign workflows by allowing any partner to manage, share, analyze, and activate data within one integrated and interoperable cloud application. Optable customers reduce technology costs, increase operational and marketing efficiency, and grow revenue. The company is funded by Brightspark Ventures, Desjardins Capital, Hearst Ventures, and Deloitte Ventures. Optable is headquartered in Montreal, Canada with employees in multiple countries around the globe. 

For more information, please visit: https://optable.co/


Brightspark Ventures

Alex Blum

David Hahn

David Yaffe

Jim Payne

Hearst Ventures

asterX

Deloitte

Desjardins Capital

📣 Don’t miss out! In less than two weeks, Optable and IAB Canada will be hosting an exclusive webinar with La Presse. Discover LIVE how La Presse became a digital advertising leader through innovative ad products and data collaboration.

🗓 Sep 9, at 2 pm EDT. 

✅ Register here: https://lnkd.in/e_rMctid

Decided to attend? Use our promo code OPTABLE to attend for free.

Patrick Salois Geoffrey Bernard Sonia Carreno Bennett Crumbling
#datacollaboration #webinar #digitaladvertising

Bosko Milekic (Optable), David Phillips (Environics Analytics), Joshua Nathan (The Trade Desk) and Nicky Anderson (MiQ Digital) will talk about strategies for audience targeting, identity resolution, and data privacy on a panel moderated by Kelly Ruston (Index Exchange). 

Find out how these new technologies are game changers in the quest for captivating audiences in our next Data Night on September 26. Get your tickets TODAY! https://hubs.ly/Q02N5GtR0

#IABCanada #DigitalMarketing #Event #MediaIndustry #Toronto #Networking #DataNight #Addressability #CookieIndependance

📣 Join our webinar to hear from La Presse about their takeaways on implementing data collaboration in their strategy and operations.

Expect valuable insights and some good humor from our speakers, Patrick Salois and Geoffrey Bernard, and moderator, Bennett Crumbling.

Learn through the publisher's story how partnering with Optable can help publishers shape data strategy and optimize their tech stack.

🗓 Save the date: Sep 9, at 2 pm EDT. 
✅ Register here: https://lnkd.in/e_rMctid

Want to attend for free? Use the code OPTABLE when registering
#datacollaboration #webinar #digitaladvertising

🆔 ID Bridging keeps gaining traction in the #adtech world. In our new article in the Identity Solution Series, we explore this practice and its potential to boost addressability and publisher's revenue in a cookieless world.

Here’s what you’ll learn:

– How transparent ID Bridging increases addressability and monetization.
– The role of alternative IDs in programmatic advertising.
– Why maintaining control and transparency is essential for aligning with advertisers.

👉 Read the full article on our blog: https://lnkd.in/ec-upcfa

#Idgraph #idbridging

We are delighted to share our Prebid Summit Bronze sponsors thus far! 

We are incredibly grateful for the support of our sponsors, as their backing and commitment have been instrumental in ensuring the success of Prebid Summit. A massive thank you to our Bronze sponsors:
✨Optable
✨Optimera
✨PubMatic
✨Sigma Software Group
✨TeqBlaze (former SmartyAds White Label Solutions)

Be part of the action on October 15th – get your ticket today: 🔗 https://hubs.li/Q02MnPlb0

Stay tuned for more updates as we continue to reveal speakers, topics, and more.  

#PrebidSummit2024

Our own Bennett Crumbling, Head of Marketing, has been operating at the intersection of the cloud computing and  media & advertising spaces for a few years. 

AdMonsters recently covered his thoughts on how publishers & media companies have started thinking about their data warehouse as the new "source of truth" for their audience data as well as the types of applications & integrations they need on top of their warehouse to maximize ad revenues from audience activation, data collaboration & measurement insights.

Check out the full article here: https://lnkd.in/ewcTByzT

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