WPIC Marketing + Technologies provides digital marketing solutions focused on driving market growth for global brands across Asia-Pacific. The company self-describes its services as encompassing data analytics, digital commerce, digital marketing, technology operations, and logistics.

WPIC Marketing + Technologies

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The Negotiation

WPIC Marketing + Technologies | 7,524 followers on LinkedIn. WPIC drives online revenue for global brands in Asia through data, analytics, e-commerce solutions and more. | WPIC Marketing + Technologies drives online revenue for global brands in Asia through data, analytics, e-commerce solutions, essential support services, and more. 

With over 15 years of Western management and Chinese and Japanese operations in digital and IT sectors, WPIC has successfully deployed and grown over 400 brands in Asia and has global reach across China, Japan, Asia Pacific, North America and Europe.

Entrepreneur | Podcaster | Mentor | Startup Community Builder

Todd Embley

Wedding Coordinator at WPIC

Dulce Avila C.

International Senior Sales Manager at Web Presence In China

AJ MacFarlane

Event coordinator @ Mill Run Golf Club

Jana Walden

WPIC is pleased to announce the appointment of Zarina Kanji as Managing Director, UK & Europe.

Had a great visit in Tokyo last week with Joseph Cooke to check in on our fast growing office and team. Japan boasts the world's third largest e-commerce market—and brands should be prioritizing this market as part of their APAC strategy. Next week WPIC Marketing + Technologies is running a webinar with our partners at Rakuten about how health and beauty brands can tap into the Japanese market via the Rakuten platform. Tune in to hear unique insights from Zarina Kanji , Koki Araga , and Megumi Mizoguchi —registration details below.

Jacob Cooke

Hats off to the Canada China Business Council for hosting another oustanding AGM and Business Awards last week. WPIC Marketing + Technologies was honoured to be presented with the Marketing Award for our "traceability livestream" campaign for our brand partner New Roots Herbal. Through a series of seven carefully curated livestream events, WPIC brought consumers inside New Roots Herbal’s Canadian laboratories and manufacturing facilities, showcasing the brand’s commitment to quality, transparency, and authenticity. New Roots Herbal has become a supplement leader in China due to their embrace of China's unique digital tools for brand-building. We were also proud to host the CCBC's Women's Business Mission to China, which was held in conjunction with the AGM for female founders, CEOs and executives of Canadian companies looking to grow their businesses in China. Laura Tang , WPIC's Director of Social Media, ran a session breaking down China's diverse e-commerce platforms and how brands can crack into the market. It was amazing to see the lineup of dignitaries and Canadian business leaders at the AGM dinner on Friday night, including Amabssador Jennifer May , Agriculture Minister Lawrence MacAulay, and Olivier Desmarais . There's a palpable sense of optimism about the direction of the trade relationship. Mark Rowswell (Dashan) brought the house down as always. Thanks to the entire team at the Canada China Business Council | Conseil d'affaires Canada-Chine for their support—and special thanks to Sarah Kutulakos who has been a tireless champion for Canada-China business ties for nearly two decades, and is moving on from CCBC. It was great to see her recognized at the event. cc: David Perez-Des Rosiers , Ashleigh Au

#CCBCAGM | A good marketing or social media campaign can really move the needle on exports to China, a highly competitive consumer market. The Marketing Campaign of the Year Award recognizes a campaign by a Canadian company from the last two years that had significant impact on sales or profitability in China. Congratulations to WPIC Marketing + Technologies for winning Gold.

Canada China Business Council | Conseil d'affaires Canada-Chine

Discussing this year's Singles' Day performance with Todd Embley on our podcast. Encouraged by the growth we saw across multiple categories and sub-categories.

In this week's episode of The Negotiation, Todd Embley speaks with Jacob Cooke , WPIC's CEO, about the results from this year's Singles' Day shopping festival in China. 🎧 Apple: https://lnkd.in/g386aBgC 🎧 Spotify: https://lnkd.in/gm8RTsGh

A good wrap-up article on the strong growth we saw during this year's 11.11 Singles' Day shopping festival in China. "“There’s a clear shift in consumer priorities towards spending on experiences, hobbies, and health,” said Jacob Cooke, CEO of e-commerce consultancy WPIC Marketing + Technologies. “There’s a notable focus on emotional and social aspects of consumption, with consumers spending more on products that enhance their social lives or emotional well-being,” he said, adding that consumers are shifting away from luxury to premium brands that align with their lifestyles."

I spoke with the South China Morning Post SCMP about Alibaba's new merchant-friendly policies for this year's Singles' Day. Less pricing pressure, refined rules around returns, and traffic subsidies are helping brands increase profits. See the full article below—and catch me on Bloomberg at 11:10 ET where I'll break down the broader trends we're seeing in this year's festival.

Some snaps from the China International Import Expo (CIIE) underway in Shanghai—one of the world's largest trade shows and one of the most exciting weeks of the year for global brands in China. The WPIC team was on the ground to support our brand partners and engage with partners—it's been a successful week as we build towards the culmination of the Singles' Day shopping festival on Monday. Results have been solid so far and we're looking forward to seeing the final numbers. cc: Lizzie, Liam , Lava, WPIC Marketing + Technologies

In this episode of The Negotiation, Todd Embley interviews Pier Smulders, former GM of Alibaba in Australia in New Zealand. They discuss the evolving Chinese e-commerce landscape, focusing on the growing opportunities for Australian and New Zealand brands. Pierre shares insights on the importance of e-commerce as a channel in China, the cultural differences in consumer behavior that brands should be aware of, and the necessity of having a solid partner when entering new markets. The conversation also touches on Alibaba's diverse business model and its competitive strategies in the global market. 🎧 Apple: https://lnkd.in/gP8GmNwA 🎧 Spotify: https://lnkd.in/gKqhdFxN

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WPIC Marketing + Technologies

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