ApnaKlub is a wholesale platform offering a wide range of products from top brands across various categories. It provides a convenient and efficient process for businesses to order high-margin products and receive delivery within 48 hours.

At ApnaKlub, we are passionately committed to fueling the Ambition of Progressive Retailers. We believe that the retailer community forms the backbone of the Indian economy, and their ambitions will drive future growth. 

Our platform empowers these Progressive Retailers with business solutions like better margins, on-time deliveries etc. helping them optimize their profitability and enables their Ambitious journeys seamlessly. 


Our mission is to empower and encourage small business owners to set up and expand their hyperlocal businesses by giving equitable access to a large assortment of brands and SKUs, fairer prices, and reliability in supply.

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Blume Ventures

Whiteboard Capital

Flourish Ventures

TrueScale Capital

ICMG Partners

Tiger Global Management

ApnaKlub

🚀 2023 marked a pivotal year for Apnaklub and me, witnessing substantial growth in gross margins (~2x) and toplines (700 CR+ ARR), resulting in operational break-even this December. Our strategic approach, which always emphasized low capex and operational excellence, eliminated the need for trade-offs between growth and sustainability.

Further, 2023 was about the joy of new learnings. We leveraged our deep understanding of non-metro geographies' consumer demands, pricing strategies, and distribution challenges to successfully launch our own brands in food and cleaning. These brands swiftly established themselves (10k+ retail store presence) without relying on traditional crutches like credit or leaky ATL branding expenditures. Excitingly, we are set to announce partnerships under our new offline expansion product with consumer brands shaping the future of Bharat's consumption, spanning confectionery, snacking, and personal care.

Amidst this excitement for the future, I'm also delighted to share a personal milestone. My spouse (Azeez Gupta) and I are expecting a child. In the coming weeks, I'll delve into the experience of being a pregnant CEO. It's been heartening for us to witness many founders, men and women, gracefully navigate parenthood. For me, this period has been remarkably productive, energizing, and trustful. My heartfelt thanks goes to our board (Anshu Prasher Rajan Anandan Ashish Fafadia Sameer Nath Harsh Gupta Deep Verma), investors and the incredible Apnaklub team (especially my cofounders Manish Kumar, Ashutosh Kumar, Gourav Das) for their unwavering support. They were amongst the first outside of my family to know about my pregnancy, displaying fantastic support, checking in on both my health and our plans for 2024 without doubting my ability to fulfill both roles.

Here's to a 2024 filled with learning, growth, and the joy of new beginnings!

#ANDThinking #YearInReview #BrandsOfBharat #ExcitingTimes 🚀🌈

As ApnaKlub celebrates its third Diwali, we are grateful to everyone who has been with us on this memorable journey  and believes in our vision and power to bring in change. 

We have hit several highs this month. This has been possible only because of the support of our retailer partners who motivate us everyday with their unending ambition and passion for their business that drives them to put their  customers’ needs above their  own. This Diwali we salute them for always being  there, sacrificing time with their own families to ensure their customers & their families are always provided for even at the most difficult of times like covid or the most busy for family times like festivals. 

On the auspicious occasion of Diwali, we  would like to thank each and every one of our retailer partners for always keeping the shutter open with a smile. 

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We are thrilled to announce that ApnaKlub has been recognized as one of Forbes' Top 100 Asia Startups to Watch, and we are one of the only six companies representing India in this prestigious list! 🌟🌟🌟

ApnaKlub was born out of an ambition in 2020 to empower and fuel the dreams of the retailer community in Real India. This award is a testament of our commitment to the Ambition and Power of Retailers. 

A big thank you to our supporters, partners and customers for the trust placed in our vision of creating an impact and disruption in FMCG distribution. We look forward to pushing more boundaries and creating many more milestones. 

And most important, this achievement wouldn't have been possible without the hard work, passion, and commitment of each and every member of our team. 
Stay tuned for more exciting developments from ApnaKlub as we embark on this incredible journey! #AmbitionZindabad

#ForbesTop100 #AsiaStartups #Innovation #Teamwork #ApnaKlub #ProudMoment

We are thrilled that our brand Glenzo has won the coveted Top Emerging Brand award at the Prestigious Brand Awards, 2023 Goa Edition within 2 months of national launch. 

Recognition brings with it responsibility and an opportunity to work harder and gives our whole team the confidence to achieve more in our effort to serve our consumers, women and their families, better. Our brand Glenzo was born from such a customer-centric vision that each home deserves the best and has pushed us to innovate and offer only the best quality products at affordable prices to families. This brand commitment of ours has led to 10000 retailers partnering with us to sell Glenzo and we are happy to say that within two months, we have entered 2lakh+ households offering them clean homes without compromise.

This coveted award is a pat on the back for us and will help us accelerate our mission of innovation and disruption that we are gunning after in various categories to touch more lives.


#awards #recognitionawards #ceremony #startupindia #startup #emergingbrands

We're #hiring a new HR (Payroll & Compliance) in New Delhi, Delhi. Apply today or share this post with your network.

Bharat ki Chandrayaan Ambition safalta par hamein garv hai. Chandrayan-3 ki safal landing ye darshati hai ki agar irada pakka ho aur ambition saccha ho toh koi bhi chunauti jeet sakte hai. 

ApnaKlub is proud of ApnaDesh! 🇮🇳

#AmbitionZindabad #Chandrayaan3 #ISRO #chandrayan3 #moonshot #india

We are filled with pride as Shruti Shruti, our Co-Founder and CEO, had the opportunity to present ApnaKlub's Case Study at the esteemed Google I/O Connect Developers Event 2023, which took place in India (Bangalore) for the first time.

We strongly believe that India is Bharat and Bharat is India. Watch how this belief has guided our teams to develop top-notch solutions, making efficient use of technology to deliver seamless business value to our partner retailers.

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#business #growth #experience #digital #startup #google #googleio #googleio2023 #technology #india #googleindia #googleindia #bharat #retail #event #bangalore #ceo

It is a proud moment as our Co-Founder and CEO, Shruti Shruti, presented ApnaKlub’s Case Study at the prestigious Google I/O Connect Developers Event 2023 held for the first time in India (Bangalore). To be a part of the exclusive group was an honour. 
Google has recognized ApnaKlub’s role in driving world class digital experience and growth in Bharat. We at ApnaKlub have always believed in the power of small retailers and businesses and the fact that SMEs are the backbone of Indian economy. A strong growth in SMEs is important for sustenance of the Indian economy. India is Bharat and Bharat is India. This purpose has guided our teams to build world-class solutions, frugally, leveraging technology to help deliver seamless business value to our partner retailers.
 
4 different apps for a wide array of users with just 12 developers, 10X user growth over LY while still maintaining 99.9% Crash Free Users and 1 second app startup time are all metrices that we take pride in. But data is nothing if not the experiences of real people who partner with us every day and believe in us, and hence we dedicate this recognition by Google to our retail partners in Real India.


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#business #growth #experience #digital #startup #google #googleio #googleio2023 #technology #india #googleindia

We're #hiring a new Senior Manager - CA Fresher in Delhi. Apply today or share this post with your network.

We're #hiring a new Category Manager (BEAUTY Category) in Delhi. Apply today or share this post with your network.

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