Birkenstock Holding plc manufactures and sells footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc is a subsidiary of BK LC Lux MidCo S.à r.l.

Birkenstock Holding plc

AnyRoad is the leading experiential marketing platform that enables brands to operate and optimize their events, tours, activations, and classes to grow consumer brand loyalty, drive more revenue, and increase the ROI on every experience.

AnyRoad allows companies to streamline and scale their experiential operations with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth.

Leading brands like Anheuser-Busch, Diageo, Westfield, Just Egg, and Sierra Nevada all count on AnyRoad to optimize operations for and prove the impact of their experiential marketing programs.

Andreessen Horowitz

Runa Capital

Precursor Ventures

Rally Ventures

Day One Ventures

BlackRock

Common Fund

Kaiser Permanente

Corner Ventures

Daedalus Ventures

Nimble Ventures

AnyRoad

Scott Smith, Director, Brewery Experiences of Anheuser-Busch sits down to talk experiential marketing and what AnyRoad did for his brand home experiences!

#BrandStrategy #brandhomes #MarketingTips #MarketingInsights #marketingmeasurement #experienceexec #ExperientialMarketing #experiential #technology #TechStartups #TechnologyInsights

This is an intervention for #experiential marketers who are only measuring event attendance: we see you, and you're not alone. 

This blog is just for you. Learn the other measurements out there for event success and how they can help you scale.

https://okt.to/7LXCwV

#marketingmanager #marketing #MarketingTips #MarketingTeam #MarketingStrategist #BrandAwareness #brandmarketing #brandloyalty #Loyalty #GrowthMindset

🚀 Unlock the Power of Data in Branding! Join AnyRoad's CEO, Jonathan Yaffe, and Sr. Solutions Manager, Mark Smith, for a webinar on data-driven brand experiences.

📅 January 25th | 🕒 10 AM PST / 1 PM EST | 📍 Online

Learn:

🚀  Data's role in boosting loyalty and revenue.
🚀  Best practices for collection and analysis.
🚀  Tips for optimizing events with data.
🚀  Implementing AI for success.

Stay ahead in 2024! 🌐 Register now below.

#DataDrivenBrands #Webinar2024 #ai #aicommunity #dataanalytics #marketingautomation #eventmarketing #brandactivation

🌟 Execute Brand Experience Summit: Optimizing the Consumer Journey with Data

We’re wrapping up our celebration with the final highlight of our summit series: Brian Maloney, Sr. Manager of Global Digital Products at Beam Suntory, spoke with attendees on the topic of optimizing your consumer journey with the right data.

💡 In his session, he shared the value of personalizing the way your brand communicates with your consumers, including through experiential, to drive brand loyalty.

📊 Enter consumer data collection
True personalization relies on a deep understanding of your consumers and their journey with your brand. That means that if you’re not capturing the right data, it can be hard to guide consumers along a journey that leads them from awareness all the way to advocacy.

💬 Brian left us with this golden quote: “Understand how, when, and where to communicate with people. Brand loyalty is not one size fits all.” 

Thank you to Brian for guiding us through the intricacies of incorporating personalization into your strategy!

#BrandExperiences #SummitFinale #ConsumerJourneyOptimization #ARExecSummit #IgniteRevenueSuccess

Your move, experiential marketers. 

#MarketingInsights #MarketingCommunity #brandexperiences #ExperientialMarketing #experiential

Say it louder for the people in the back 👏

Have you ever wanted to:
📈 Capture & Analyze Guest Feedback Automatically
📈  Scale Events & Activations With Ease
📈 Speed Up & Standardize Check In
📈 Streamline Data Sharing

As of winter 2024...Now You Can!

Read more to learn what Anyroad can do for you with our newest product updates:

https://okt.to/fal6BA

#nowyoucan #productdesign #productivityboost #MarketingTech #marketingautomation #ExperientialMarketing #experiential #brandactivations #brandhomes #retailtech #CPG

You're only as good as your database. So JUST Egg used their brand experience strategy to triple their data points.

#dataanalytics #activations #campaignoptimization

Are your #experiences geared toward the right audience? Check out what we learned from 2.5 million event-loving consumers.

 #marketing #demographics #consumergrowth #brandhack #eventmarketing #experiencemarketing #planning #2024strategy

🌟 Executive Brand Experience Summit Spotlight: Building a Strategy that Engages Consumers Across Generations 

We’re diving into another highlight from our recent summit: Karlene Palmer-Mcleod, Experiential Marketing Portfolio Lead at Proximo Spirits  shared her approach to engaging the different generations that make up the consumer base for Proximo’s different brands.

“This generation is digital-first, but they still crave in-person experiences.” 💬💡

Key Takeaways:

Understanding the Digital-First Generation: Karlene delved into the nuances of a digital-first generation, offering strategies to bridge the gap between the digital realm and the tangible world.

Crafting a Multi-Generational Strategy: Karlene unveiled approaches to seamlessly blend digital innovation with the timeless allure of in-person brand experiences to engage each generation in the most effective way.

Stay tuned for more weekly highlights as we continue to ignite success through unforgettable brand experiences! 🔥 

#BrandExperiences #SummitSeries #GenerationalEngagement #ARExecSummit #IgniteRevenueSuccess

	Dec '21	Jun '22	Sep '22	Sep '22	Dec '22	Jun '23	Jun '23	Sep '23	Dec '23	Mar '24	Jun '24
revenue	202.53M -	378.67M 86.97%	321.61M 15.07%	321.61M 0%	457.88M 42.37%	473.19M 3.34%	473.19M 0%	374.54M 20.85%	302.92M 19.12%	484.08M 59.80%	564.76M 16.67%
cost of revenue	106.03M -	140.85M 32.85%	115.76M 17.81%	115.76M 0%	192.29M 66.11%	181.13M 5.81%	181.13M 0%	129.58M 28.46%	118.06M 8.90%	230.91M 95.59%	228.83M 0.90%
gross profit	96.51M -	237.81M 146.42%	205.85M 13.44%	205.85M 0%	265.59M 29.02%	292.07M 9.97%	292.07M 0%	244.96M 16.13%	184.87M 24.53%	253.17M 36.94%	335.93M 32.69%
selling and marketing expenses	62.44M -	79.95M 28.05%	76.82M 3.91%	76.82M 0%	86.12M 12.10%	97.23M 12.90%	97.23M 0%	105.99M 9.01%	103.48M 2.36%	72.34M 30.09%	108.57M 50.09%
general and administrative expenses	21.34M -	32.35M 51.61%	40.04M 23.77%	40.04M 0%	22.13M 44.73%	54.14M 144.62%	54.14M 0%	107.46M 98.48%	34.39M 68.00%	41.33M 20.16%	47.99M 16.12%
selling general and administrative expenses	83.78M -	112.30M 34.05%	116.87M 4.07%	116.87M 0%	146.47M 25.33%	151.37M 3.34%	151.37M 0%	213.45M 41.01%	137.88M 35.41%	114.34M 17.07%	156.56M 36.93%
research and development expenses
other expenses		-4.98M -	4.36M 187.57%	4.36M 0%		-1.49M -	-1.49M 0%
cost and expenses	193.78M -	268.81M 38.72%	254.22M 5.43%	249.86M 1.72%	338.76M 35.58%	350.09M 3.34%	351.58M 0.43%	364.73M 3.74%	255.70M 29.89%	345.25M 35.02%	405.13M 17.34%
operating expenses	87.75M -	127.95M 45.81%	138.46M 8.21%	134.10M 3.15%	146.47M 9.23%	168.97M 15.36%	170.46M 0.88%	235.15M 37.95%	137.64M 41.46%	114.34M 16.93%	176.29M 54.19%
interest expense		39.84M -	-7.30M 118.33%	-7.30M 0%	25.83M 453.69%	26.69M 3.34%	26.69M 0%	41.93M 57.07%	36.05M 14.02%	27.39M 24.02%	44.58M 62.76%
ebitda	101.15M -	123.88M 22.47%	92.46M 25.36%	92.46M 0%	139.66M 51.04%	142.84M 2.28%	142.84M 0%	29.38M 79.43%	70.47M 139.87%	163.11M 131.45%	184.44M 13.08%
operating income	82.62M -	122.37M 48.11%	85.65M 30.01%	85.65M 0%	119.12M 39.07%	118.01M 0.93%	118.01M 0%	25.11M 78.72%	35.57M 41.67%	138.83M 290.30%	155.47M 11.99%
depreciation and amortization	18.53M -	18.99M 2.52%	25.21M 32.74%	25.21M 0%	20.54M 18.51%	21.23M 3.35%	21.23M 0%	21.61M 1.75%	23.25M 7.60%	24.28M 4.44%	24.81M 2.18%
total other income expenses net	4.07M -	12.51M 206.97%	-7.11M 156.84%	-11.47M 61.32%	-30.75M 168.13%	-5.09M 83.46%	-3.60M 29.32%	33.58M 1,033.90%	-11.65M 134.71%	-33.09M 183.92%	-4.16M 87.44%
income before tax	4.07M -	82.53M 1,925.41%	63.09M 23.56%	63.09M 0%	88.36M 40.07%	91.32M 3.34%	91.32M 0%	-571K 100.63%	-480K 15.94%	105.74M 22,129.33%	110.89M 4.87%
income tax expense	11.86M -	26.89M 126.74%	5.11M 81.01%	5.11M 0%	27.30M 434.70%	28.21M 3.34%	28.21M 0%	27.72M 1.77%	6.67M 75.92%	33.67M 404.45%	36.26M 7.69%
net income	-7.79M -	55.64M 814.53%	57.98M 4.21%	57.98M 0%	61.06M 5.32%	63.10M 3.34%	63.10M 0%	-28.29M 144.83%	-7.15M 74.71%	71.65M 1,101.57%	74.64M 4.17%
weighted average shs out	182.72M -				182.72M -				186.92M -	187.83M 0.48%
weighted average shs out dil	182.72M -				182.72M -				186.92M -	187.83M 0.48%
eps	-0.04 -	0 100%	0	0	0.33 Infinity%	0 100%	0	0	-0.04 Infinity%	0.38 1,092.17%	0 100%
epsdiluted	-0.04 -	0 100%	0	0	0.33 Infinity%	0 100%	0	0	-0.04 Infinity%	0.38 1,092.17%	0 100%

COM:BIRKENSTOCK-HOLDING

Birkenstock Holding plc

Last Close

47.41

22/11 21:00

Market Cap

10.34B

Beta: -

Volume Today

735.05K

Avg: -

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