Bowler Motors specializes in maintaining and upgrading Land Rover Defender vehicles and offers services for rally racing, including the Defender Rally Series. The company provides a range of parts and accessories as well.

Bowler Motors

BFGoodrich Tires develops and sells high-performance tires suitable for various driving conditions, self-described as designed and built by enthusiasts for driving enthusiasts.

BFGoodrich Tires

Jaguar Land Rover is a leading luxury car manufacturer with a focus on reimagining the business and experiences for its customers. The company is committed to becoming proud creators of modern luxury, driven by sustainability and a vision to achieve net zero carbon emissions.

Danielle Alexander

Jaguar Land Rover

Bowler | 6,423 followers on LinkedIn. At Bowler, a subsidiary of JLR, you can maintain &amp; upgrade your Defender, or experience the thrill of racing by joining the Defender Rally Series.

At Bowler, our rich heritage and skilled team earned us a global reputation for quality and performance. Founded in the 1980s by Drew Bowler in Derbyshire, we quickly gained international recognition through our award-winning road and race vehicles.

TEDx & award winning motivational speaker, motorcycle racer and adventurer, rally driver, content creator and presenter - 520k+ followers

Vanessa Ruck

Commercial Manager - Sales and Marketing Bowler Motors

Rob Cooney

CEO at RALLYEWERK Automotive GmbH

Robert W. Kranz

Marketing Manager at Bowler Motorsport

Laura Parry

Bowler

Enjoy the event re-cap film from the Yorkshire Hill Rally, for the Defender Rally Series. Congratulations again to all our driver teams, we're proud of your racing development and the team camaraderie. Not long to go until we're all back together in Ireland for RD 6! Defender Rally Series partnered with Tata Elxsi Castrol BFGoodrich Moorgate AR Signs Ltd. #Defender #Rally #unstoppableadventure #Yorkshirehillrally #motorsport #msuk

Defender Rally Series Triumphs in the Extreme Baja Morocco We’re proud to announce an outstanding result for our customers in the Defender Rally Series at Baja Morocco, where the production Defenders, prepared by Bowler, secured 1st and 2nd Place in both the Autos 4X4 Class and our Series Class. Dave Beecroft took 1st Place, with his brother Dan Beecroft finishing 2nd. Dave also placed 22nd overall and Dan 29th. Competing in a field of specialist racing vehicles, they delivered an exceptional performance for their first desert rally. They tackled over 1,200 km of demanding desert terrain in 42 degrees Celsius heat, along with a night stage, over 5 days. This was done immediately after our 4-day Desert Rally Masterclass to further prepare our experienced customers for the unique demands of desert racing. Despite fierce competition, punishing conditions and the grueling endurance race, which tested their skills as well as their physical and mental endurance, they returned safely and with amazing results. Calum McKechnie, General Manager of Bowler, commented, “It was a pleasure to witness the achievements of all our driver teams. This event tested their skills to the limit and created memories that will last a lifetime. Congratulations to the Beecroft brothers for an outstanding result in their first desert rally.” Dave Marsh, Head of Motorsport at Bowler, added, “The intensity of Baja Morocco was significantly higher than our customers have experienced before. After 3 years of our Driver Development Pathway and the pre-event Masterclass, they were prepared for all the desert could deliver, and they handled it well. We’re proud to see everyone back safe, elated and enjoying the experience. We’re proud of all they’ve achieved.” Video reels showing dramatic footage and a short event recap film will be shared online soon! Defender Rally Series partnered with Tata Elxsi Castrol BFGoodrich Moorgate Finance AR Signs Ltd. #Defender #rally #UnstoppableAdventure #becomearallydriver #bajamorocco #desertrally #rallyraid

We are excited and delighted with the news that Petter Solberg, 2003 FIA WRC Champion and 2x World Rallycross Champion, will be competing in the next round of the UK Championship of the Defender Rally Series, at the Clare Forestry Rally, Ireland. Taking place around Scariff in East Clare, this is the first time the Defender Rally Series will be competing in Ireland. Supported by Castrol EDGE, Solberg will be driving a Defender rally car, prepared by Bowler, bringing added excitement to the Series. This highly anticipated event, taking place on 5th October, offers over 70km of gravel stages which promise to deliver a thrilling experience for the driver teams and spectators. We extend our thanks to Castrol for making Solberg's participation possible. For further updates, his vehicle and livery reveal, plus rally event highlights, follow our social media channels. Petter Solberg Castrol Clare Motorclub Motorsport Ireland Defender Rally Series partnered with Tata Elxsi #DefenderRallySeries #Castrol #ClareForestryRally #UnstoppableAdventure #Defender

Winners of the Yorkshire Hill Rally, Defender Rally Series Class! After 3 days of intense rallying, we have: 1st, Mark Thomas and co-driver Phil Mackay; 2nd, Nathan Burrell and co-driver Matthew Kirby; 3rd Denis Ferry and co-driver Barney Gillespie. We'll be sharing a short film of the event soon. Defender Rally Series partnered with Tata Elxsi Castrol BFGoodrich Moorgate Finance AR Signs Ltd. #Defender #Rally #unstoppableadventure #Yorkshirehillrally #motorsport #msuk

Next week, our team arrive in North Africa for Baja Morocco for their 10-day desert adventure! Our drivers from Year 2 in our Driver Development Pathway will benefit from our Desert Rally Masterclass before tackling the endurance race. Discover more: https://lnkd.in/ecNHkPzE Defender Rally Series Partnered with Tata Elxsi Castrol BFGoodrich Moorgate Finance AR Signs Ltd. #Defender #rally #UnstoppableAdventure #becomearallydriver #bajamorocco #desertrally #rallyraid

In two weeks, we head to North Africa for Baja Morocco, the exciting new addition to the Defender Rally Series, to master the desert. Designed for drivers aspiring to compete in the world’s most extreme environments, this event is a significant step in the multi-year Driver Development Pathway. Our teams will benefit from a Desert Rally Masterclass before tackling the endurance race, all while enjoying luxurious accommodation. Defender Rally Series Partnered with Tata Elxsi Castrol BFGoodrich Moorgate Finance AR Signs Ltd. #Defender #rally #UnstoppableAdventure #becomearallydriver #bajamorocco #desertrally #rallyraid

From rally novice to competing in #Iceland within your first year - our Driver Development Pathway is designed to accelerate your progress. Places in the 2025 Season are open, contact us for details! Defender Rally Series Partnered with Tata Elxsi Castrol BFGoodrich Moorgate Finance AR Signs Ltd. #Defender #rally #UnstoppableAdventure #becomearallydriver #motorsport

Castrol helped to power the #Defender through Iceland’s formidable and varied landscape, from volcanic fields to icy highlands, over 4 thrilling days of rallying. #DefenderRallySeries #Castrol #UnstoppableAdventure #Defender #Rally #Iceland

Same car, same tyres—the Defender conquers the world’s toughest terrains, from Iceland to Morocco. This September, our driver teams will benefit from our Desert Masterclass, followed by 5 days of intense racing in the North African desert. Join us on this extraordinary journey to Baja Morocco—visit our website to learn more: https://lnkd.in/ecNHkPzE Defender Rally Series Partnered with Tata Elxsi Castrol BFGoodrich Moorgate Finance AR Signs Ltd. #Defender #rally #BajaMorocco #UnstoppableAdventure

Our latest highlight reel showcases the excitement and beauty of the Iceland rally, highlighting the Defender’s exceptional speed and capability over this remarkable terrain. We thank Tata Elxsi for their support. Defender Rally Series in partnership with Tata Elxsi. #DefenderRallySeries #TataElxsi #UnstoppableAdventure #Defender #Rally #Iceland

Metric
Company Name	Bowler Motors	BFGoodrich Tires	Jaguar Land Rover
Symbol
MSH ID	COM:BOWLERMOTORS	COM:BFGOODRICH	COM:JAGUARLANDROVER
Market	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Goods	Consumer Goods	Consumer Goods
Industry	Automotive	Automotive	Automotive
Country	GB	US
Stage
Employee Count			51
Website	bowlermotors.com	bfgoodrich.com	jaguarlandrover.com
LinkedIn	bowlermotors	bfgoodrich
Founders

Metric
Market Cap
Enterprise Value
Monthly Web Traffic			271.36K
Web Traffic Growth			-0.03
Valuation
Raised Capital

Metric
Revenue
Revenue (LTM)
Revenue (NTM)
Gross Profit
EBITDA
Operating Income
Net Income
EPS
Diluted EPS
Revenue 2022
Revenue 2023
Revenue 2024
Revenue 2025
Revenue 2026

Metric
Revenue Growth (LTM)
Revenue Growth (NTM)
Gross Profit Growth (LTM)
EBITDA Growth (LTM)
Net Income Growth (LTM)
14-Day Growth Score
28-Day Growth Score
90-Day Growth Score
365-Day Growth Score

Metric
Gross Profit Margin
Operating Profit Margin
EBITDA Margin
Net Profit Margin
Return on Equity
Return on Assets
Return on Capital Employed

BOWL

COM:BOWLERMOTORS

Bowler Motors

Company Overview

Market Metrics

Financial Performance

Growth Metrics

Profitability Ratios

Valuation Multiples

Operational Metrics

Cash Flow Metrics

Balance Sheet Metrics

Efficiency Metrics

Metric
P/E Ratio
P/B Ratio
Revenue Multiple (LTM)
Revenue Multiple (NTM)
EBITDA Multiple (LTM)
EBITDA Multiple (NTM)
Price to Sales Ratio
EV Multiple

Metric
Days Sales Outstanding
Days Payables Outstanding
Days Inventory Outstanding
Operating Cycle
Cash Conversion Cycle
Asset Turnover

Metric
Operating Cash Flow
Free Cash Flow
Cash Flow to Debt
Operating Cash Flow/Sales
Free Cash Flow Yield

Metric
Cash & Equivalents
Accounts Receivable
Inventory
Goodwill
Debt to Capitalization
Debt to Assets
Current Ratio
Quick Ratio

Metric
Rule of 40 (LTM)
Rule of 40 (NTM)
Stock Comp to Revenue
R&D to Revenue
SG&A to Revenue