BYREDO offers perfumes, candles, hand and body care products, makeup, and home fragrances. Self-described as an upscale brand.

BYREDO

Retail Luxury Goods and Jewelry

Puig

BYREDO | 78,174 followers on LinkedIn. Much more than a beauty brand. | &quot;Beauty can be many things to many people. Our job is to inspire people to be themselves.&quot; Ben Gorham, Founder of BYREDO.

DTC Luxury Expansion | Executive Director

Yoann Le Berrigaud

Global Retail Excellence Director

Carsten Weisse

Head of Marketing, BYREDO Americas

Alison Zimmermann

Key Account Director, Byredo Wholesale

Danielle Messina

We are very happy to announce that Byredo will become part of the Puig family. Puig has acquired a majority stake in the business. Our Founder Ben Gorham and Manzanita Capital will both remain as shareholders. Ben Gorham will continue his creative leadership (Chief Creative Officer) and Manzanita will remain committed to the long-term growth and vision of Byredo. “Since 2006 I have been fortunate to work with people who believed in a brand that could redefine a luxury and beauty culture, one that was aspirational yet inclusive. The brand has experienced steady and significant growth over the last 15 years and each phase has presented new challenges and opportunities. I really believe that Puig’s experience with founder-led brands in beauty and fashion will help us realize our full potential in multiple categories. Puig has demonstrated a competitive and disruptive approach to building business – something that truly resonates with the culture that is Byredo.” Ben Gorham, Founder and Chief Creative Officer.

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news impact assignment basic	general
public peers	general	Nov 9, 2024 9:38 AM	cd19b958
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signals	general	Nov 9, 2024 9:38 AM	23e8ceab
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