BYREDO offers perfumes, candles, hand and body care products, makeup, and home fragrances. Self-described as an upscale brand.

BYREDO

Baobab Company is engaged in the manufacturing of organic cotton and fair trade clothing, self-described as operating in a tropical environment.

Baobab Company

Scentbird is a monthly subscription service that offers access to over 450 designer fragrances, allowing customers to receive their choice of perfume or cologne without leaving their home.

Sergey Gusev

Andrei Rebrov

Rachel ten Brink

Mariya Nurislamova

Scentbird

ScentBox is a fragrance subscription service that allows customers to try out new fragrances on a monthly basis. The company aims to provide a convenient and personalized way for individuals to explore and build their own scent library.

Les Dualba

Craig Dualba

ScentBox

Retail Luxury Goods and Jewelry

Puig

BYREDO | 78,174 followers on LinkedIn. Much more than a beauty brand. | &quot;Beauty can be many things to many people. Our job is to inspire people to be themselves.&quot; Ben Gorham, Founder of BYREDO.

DTC Luxury Expansion | Executive Director

Yoann Le Berrigaud

Global Retail Excellence Director

Carsten Weisse

Head of Marketing, BYREDO Americas

Alison Zimmermann

Key Account Director, Byredo Wholesale

Danielle Messina

We are very happy to announce that Byredo will become part of the Puig family. Puig has acquired a majority stake in the business. Our Founder Ben Gorham and Manzanita Capital will both remain as shareholders. Ben Gorham will continue his creative leadership (Chief Creative Officer) and Manzanita will remain committed to the long-term growth and vision of Byredo. “Since 2006 I have been fortunate to work with people who believed in a brand that could redefine a luxury and beauty culture, one that was aspirational yet inclusive. The brand has experienced steady and significant growth over the last 15 years and each phase has presented new challenges and opportunities. I really believe that Puig’s experience with founder-led brands in beauty and fashion will help us realize our full potential in multiple categories. Puig has demonstrated a competitive and disruptive approach to building business – something that truly resonates with the culture that is Byredo.” Ben Gorham, Founder and Chief Creative Officer.

Metric
Company Name	BYREDO	Baobab Company	Scentbird	ScentBox
Symbol
MSH ID	COM:BYREDO	COM:BAOBABCOMPANY	COM:SCENTBIRD	COM:SCENTBOX
Market	PRIVATE	PRIVATE	PRIVATE	PRIVATE
Sector	Consumer Goods	Consumer Goods	Consumer Services	Consumer Services
Industry	Personal Care	Textiles & Apparel	Retail	Consumer Services
Country	SE	MU	US
Stage		Grant
Employee Count			147	11
Website	byredo.com	baobabcompany.com	scentbird.com	scentbox.com
LinkedIn	byredo	baobab-company-ltd	scentbird
Founders

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Enterprise Value
Monthly Web Traffic		3.60K
Web Traffic Growth		-0.58
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EBITDA Margin
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Return on Equity
Return on Assets
Return on Capital Employed

BYRE

COM:BYREDO

BYREDO

Company Overview

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