Capri-Sun produces a variety of flavored fruit beverages in flexible pouches, available globally. The company self-describes itself as a leading brand in this sector.

Capri Sun Group

Capri-Sun

Capri-Sun produces fruit juice drinks in pouches, focusing on beverages for children and families.

Capri Sun Group | 14,827 followers on LinkedIn. The world’s leading kids beverage brand  
- Experience the taste of fun! 
 | The Capri-Sun brand, owned by Capri Sun Group Holding AG in Switzerland, has been delighting taste buds since its launch in 1969. As a privately held company, Capri-Sun has grown to sell over 6 billion pouches in more than 100 countries every year, making it the #1 kids drink and a trusted love brand in households around the world. 

With their diverse range of flavors and products, including low and no added sugar versions, Capri Sun continues to be the top choice for refreshment and fun for kids and families everywhere.

Michael Nienhaus

International Sales Director with a flair to lead major sales, business development and (trade) marketing operations.

Remco Hanegraaf

Human Resources

Liesbet Mallet

Global Innovation lead

Anna Salazkina

Growing Stronger: Enhancing Our Production Capacity in Dubai! We have been steadily building up our Dubai factory and improving our processes, and last week we celebrated the inauguration of brand-new filling lines, doubling our capacity! This significant addition is essential for further growing our capacity in the Middle East region as well as our capacity for exports to Asia and Africa. 📈 We are very proud of the hard work, dedication, and collaboration that enabled its installation to happen in record time. Special thanks the whole team as well as our internal experts in Europe who supported the project all along. 🤝 This expansion aligns with our strategic growth plans. With steady progress and ambitious goals, we look forward to putting more smiles on more faces around the world! 🌏 #Teamwork #Growth #Innovation #Expansion #Dubai #caprisun Roland Weening Amjad Awwad Andrew Mojica

We're thrilled to announce that Capri-Sun has won the Best Flexible Packaging award at the UK Packaging Awards 2024 🏆 This achievement highlights our commitment to sustainability, innovation, and delivering the best for our consumers. The flexible packaging solution is not only designed to keep our drinks fresh but also aligns with our goals to reduce environmental impact. The judge said: “(...) A lighter and fully recyclable pack, offers the consumer the same convenience with no reduction in performance and offers emission and waste reduction benefits. A worthy winner.” A huge thank you to our dedicated team and partners who made this possible! #CapriSun #PackagingInnovation #UKPackagingAwards #Sustainability #Pouch #FlexiblePackaging #Monomaterial #AwardWinners

Capri-Sun x War Child: Creating Carefree Moments for Children in and from Crisis Regions☀️ This Mental Health Day, we're proud to announce our partnership with War Child to support children affected by war and displacement. With one in six children globally affected by conflict, this initiative reflects our commitment to making a meaningful, positive impact on their lives. War Child offers protection, education, and psychosocial support to vulnerable children through a playful, science-based approach, reaching over 760,000 individuals in 19 countries. This November, we are launching a special edition of our Multivitamin flavor in the DACH market with a portion of proceeds supporting War Child Deutschland 's work. Customers can scan a QR code on the packaging to learn more and get involved. Together, we bring joy and relief to children in crisis regions, creating carefree moments they deserve! #CapriSun #WarChild #CorporateSocialResponsibility #MakingADifference #CarefreeMoments Pictures: Capri-Sun/War Child

🎃 Spooky Fun with Capri-Sun – Limited Halloween Edition Now Available in Germany, UK and France 🎃 Capri-Sun is tapping into the seasonal segment and bringing some festive magic to your Halloween celebrations! From October 2024, grab our limited-edition spooky packs in supermarkets near you. Each pouch features a fun, spooky character from a creepy ghost to a mischievous mummy, making it the perfect treat for Halloween parties, trick-or-treating, or getting into the Halloween spirit with your family. 👻 Fans in Germany and France can enjoy the Monster Alarm flavour, while those in the UK can get in on the fun with Capri-Sun Orange. 🍊 Don't miss out! Look for our spook-tacular displays and plush toys in themed bays at the point of sale – and join the fun online with our Halloween social media campaign. 🕸️🎃 Get your hands on them before they disappear! #CapriSun #TasteOfFun #Halloween #TrickOrTreat #LimitedEdition

Capri Sun Promotes Inclusion at "Open Sporty Sunday" 🌟 Capri Sun is proud to promote an active lifestyle for children through various initiatives that foster social inclusion and physical activity. One recent example is the collaboration with "Open Sporty Sunday" in Germany which provides free and inclusive sports activities for kids aged 6-12, regardless of their background or abilities. The initiative of a local sports club in the area of Heidelberg where Capri Sun originates from aims to reduce contact barriers and offer children a chance to explore their motor skills. The event offered once a month features a variety of sports like basketball, gymnastics, and table tennis, as well as team and cooperative games. 🏀🏓 Flexible exercise stations and diverse movement landscapes ensure accessibility for all, including areas designed for wheelchair users. As a brand committed to inclusion, physical activity, and the well-being of children, Capri Sun is proud to contribute to creating opportunities where all kids can participate and grow through sports. For more information about the “Open Sporty Sunday” visit https://lnkd.in/eySAQ67c ⚽🎉 #CapriSun #Inclusion #Sport #RheinNeckar Picture source: Moosbrugger/HG

🌍🍊 Capri-Sun participates at the World Cleanup Day 2024! 🍊🌍 The topic of “littering” is close to our hearts at Capri Sun, as our drinking pouches unfortunately sometimes end up in the environment. We are working on various campaigns to show consumers how to dispose of our packaging correctly. To set an active example against littering, our employees in Germany and Switzerland took part in the World Cleanup Day for the first time this year. Together with thousands of volunteers worldwide, we lent a hand and removed nearly 250kg of waste from the cityscape and the natural environment. A big thank you to all our employees involved in #Eppelheim and #Baar . ♻️ Our goal: We want to help make the world cleaner and more livable for future generations. We are working intensively on solutions to reduce our ecological footprint. Our new monomaterial pouch made of PP has the lowest CO2 footprint of any beverage package, it uses 5x less plastic than a PET bottle of the same format and is much lighter than any other beverage packaging. So overall, it needs less material while ensuring full recyclability so that all material used can find its way back into becoming new material. 💪 Stronger together: It is important that consumers dispose of our drinking pouches correctly to ensure optimal recycling. As recycling processes vary from country to country, you will find the relevant information on the back of the pouch for correct disposal. Only together can we create a clean environment. Thank you for supporting us in this! World Cleanup Day Official IG saubere Umwelt (IGSU) #WorldCleanupDay #IGSU #CapriSun #PreventLittering #StartRecycling

Shaping the future: Our three-day Apprenticeship Event! 🌟 Beginning of September, we proudly welcomed our new apprentices at Capri Sun, both in commercial roles and as mechatronics technicians! Over three days, apprentices from all years came together for an inspiring onboarding experience full of team-building activities, workshops, and a production tour of our largest site in Eppelheim. Our experienced apprentices acted as buddies, ensuring a smooth transition for the newcomers. We believe in nurturing young talent, and our apprentices are the innovators of tomorrow. Thank you to everyone who made this week special, and we wish our new apprentices a fantastic start! #Apprenticeship #Onboarding #YoungTalent #TeamSpirit #CareerDevelopment #caprisun

🚀 Capri-Sun Named one of the most Vital Brands of 2024! 🚀 We are excited to share that Capri-Sun has secured a spot in the top 3 "Youngstar" of 2024 in the latest Goldbach Austria GmbH Youngstar study! 🎉 This achievement highlights Capri-Sun as one of the most vibrant and youthful brand in the eyes of young people and the young at heart. Our latest campaign made a big splash, boosting perceptions of Capri-Sun as fun, entertaining, and modern. In fact, after seeing our spot, more people than ever associate Capri-Sun with these qualities, making it clear that we are the drink of choice for the young and lively. 💥 This recognition is a testament to the power of our brand and the impact of our campaigns. More information here: https://lnkd.in/d2WfrtXp #CapriSun #Marketing #Branding #Advertising #GoldbachYoungstar #Youth #Vitality

Vote for the recyclable plastic straw! At Capri-Sun, we're committed to innovating towards more sustainable solutions, whilst balancing convenience and functionality for consumers. We know that the switch to paper straws in 2021 hasn’t been ideal for many of you as it is less functional, and the pouch and paper straw need to be separated for recycling which is not always practical. Our old pouch was made of multiple materials and couldn’t be recycled. Earlier this year, we introduced a new pouch made from recyclable mono-material (PP). Our goal is to bring back recyclable plastic straws so that both the pouch and the straw can be recycled together. This way, you can dispose of both easily, without the paper straw polluting the recycling process. With your support, we can take a big step toward improving the overall recyclability of our products while at the same time ensuring a better usability. We need 1 million signatures to show the European Commission that this matters. Join us - sign our Change.org petition today! https://lnkd.in/eZ5TgiRE #CapriSun #Straw #Recycling #MakeADifference

Are you ready for some After-Work mocktails? 🍹 🍊 Our famous Capri-Sun does not only come in a ready-to-drink format but also as a syrup, offering many new options to enjoy! Depending on your location, our syrups are available as: • Multivitamin • Monster Alarm • Orange Zero • Cherry • Summer Fruits Zero Our global website has all the details: https://lnkd.in/d7fnUyeK With our range of five different flavors, we believe there is a great choice for every occasion and taste. Add a bit of fun and try one of our great After-Work mocktails. We are sure you will enjoy our Capri-Sunset or our non-alcoholic Capri-Kids-Mojito creation that can be found below and hope you got some inspiration! How do you enjoy your Capri-Sun after a day at work? #caprisun #syrup #tasteoffun #summertime #mocktails #recipe #caprisunrecipe

COM:CAPRI-SUN

Capri-Sun

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