CARMA provides media monitoring and analysis solutions, combining technology and data collection with expert insights. The company offers both automated software platforms and expert-led research services.

CARMA

CARMA provides media monitoring and analysis solutions, combining technological innovation and comprehensive data collection with in-depth insights, according to self-described claims.

Technology, Information and Media

CARMA CPLP

CARMA | 103,909 followers on LinkedIn. Global media intelligence solutions that deliver what matters. | CARMA is the world’s most experienced media intelligence service provider. Established in 1984 and relaunched in 2016, the company has grown today to work with over 3,500 brands and organisations across the world. 

CARMA helps its clients use media intelligence to navigate and understand the disrupted media landscape, operate strategically, and demonstrate success with industry-leading media monitoring and communications evaluation programs.

Commercial Director at CARMA - the global media monitoring and analysis organisation

Jason Weekes

Chief Executive Officer @ Media Track Pte Ltd | Media Intelligence, Media Monitoring, Content Aggregation

Steffen Egelund

Telma Fiuza Filipe

Strategy & Leadership | Profit through Growth | Audience & Content | Business Transformation | Sales & Marketing

Timothy Webb

The Future of PR is Measurable Last week in Dubai, we partnered with Brazen MENA to host an insightful breakfast event, "Measuring Impact: PR Best Practices." This session brought together industry leaders to discuss the evolving landscape of PR measurement and its growing significance. The event opened with a compelling keynote by Paige Lingwood (Insights Consultant, CARMA), who introduced the MEL framework—Measurement, Evaluation, and Learning. She also presented Reputation by CARMA, a holistic framework measuring six key pillars across three critical data sources: audience opinion, traditional media, and social media. Following the keynote, a dynamic panel discussion featured Paige , Maria Talakina (Insights Director, CARMA) and Khyati Megchiani (Senior Account Manager, Brazen MENA), moderated by Kamran Malik (Head of Finance Sectors, CARMA). Together, they provided actionable insights into modern PR measurement, including: 🔹 Transitioning from outputs to outcomes, focusing on meaningful business results. 🔹 Using advanced analytics and real-time data to optimise strategies and decision-making. 🔹 Adopting data-driven approaches to demonstrate PR’s true value. A heartfelt thank you to Brazen MENA and all the attendees for their active participation and engaging discussions that made this event a success. Stay tuned for upcoming events and insights as we continue leading the conversation on PR measurement. #PRMeasurement #DataDriven #Insights

The Measurement Month momentum continues—this time in Asia! This week in Singapore, we hosted an event titled "Corporate Reputation Matters: The Role of Communications in Earning Trust" in collaboration with PRCA APAC . The keynote was delivered by our Research Solutions Director, Nur Sabrina Azmi , who introduced the audience to Reputation by CARMA—a holistic framework measuring six key pillars across three data sources (audience opinion, traditional media, and social media). These insights were illustrated through our latest study on Global Airlines Reputation. Following the keynote, the first panel discussed crisis management through relevant real-life scenarios, featuring Agung S. Ongko from RICE and Dr Zoe Hibbert from Prudential plc , with William Gaultier from Equanimity Group - Wicked Risk moderating the discussion. The second panel explored the role of PR leaders in shaping trust and included Ananya Mukherjee from Golden Agri-Resources (GAR) and Yvonne Koh from Saeloun Asia , moderated by Karishma Tulsidas from Contente - Communications & Content . Join our CARMA Asia mailing list for future events in the region: https://lnkd.in/dNyFQubr PRCA #MeasurementMonth #CorporateReputation #Communications

Discover the insights reshaping the global automotive market. Part 1 of our 'Driving Change' series explores The Rise of Chinese Automotive Brands, revealing that 85% of Chinese car owners rate their vehicles highly for performance—outpacing global competitors. 📥 Download the report now to stay ahead of the trends: https://bit.ly/4fMLBBz Stay tuned for Part 2, where we analyse media narratives on China’s automotive ascent. #ChineseAutomotive #AutomotiveIndustry #GlobalAutoTrends #DrivingChange

Measurement Month is in full swing! Last week, at the PRCA MENA Conference in Dubai, our CEO Mazen Nahawi discussed how monitoring and analysis are evolving in the age of AI, while also presenting Reputation by CARMA. A key quote from his session: "The human mind creates language and means of communication. While AI can be trained, it will never evolve at the same pace as human beings, nor can it keep up with the creation and evolution of language." #MeasurementMonth #PRCAMENA #ReputationByCARMA

Discover invaluable insights from industry leaders shaping the future of strategic communications and measurement! Join CARMA’s Jennifer Sanchis and Dario Cutin , VP of Communications at Visa LATAM & the Caribbean, and Steph Bridgeman , AMEC Board Member, as they share expert insights on navigating career paths, tackling industry challenges, and the future of strategic communications. Moderated by Edward Crossin , this AMEC Member Lab promises fresh perspectives and actionable ideas for professionals like you. 📅 Don't miss it—register now: https://lnkd.in/eh-hmxQV #AMM #AMECMeasurementMonth #Measurement AMEC Measurement and Evaluation

CARMA’s consultant, Gareth Owens , joined Ben Smith on PRmoment to explore the media narrative around Elon Musk ’s new role in the Department of Government Efficiency. Gareth shared valuable insights into how media analysis plays a key role in understanding high-profile moves like this. Read the full Good and Bad PR article here: https://lnkd.in/egB7rRRj

This Thursday, 21st November, join us at Papas, Intercontinental Dubai Marina, for a breakfast event focused on advancing the practice of PR measurement and sharing proven strategies for impactful results. Hosted in collaboration with Brazen MENA , the event will feature expert insights on effective measurement approaches, a dynamic panel discussion with industry leaders, and valuable networking opportunities with top professionals. Haven’t registered yet? Contact us at press@carma.com to secure your spot. Be part of the conversation shaping the future of PR measurement. #PRMeasurement #IndustryInsights

Are Chinese automotives redefining the global market? Our latest “Driving Change” series by CARMA investigates how Chinese auto brands are reshaping the automotive landscape. This three-part series offers data-driven insights into consumer perceptions and media representation, unveiling a new phase in the industry. In Part 1, we surveyed 1,750 consumers worldwide, uncovering key insights on awareness, perceptions, and the strategic moves Chinese brands are making to earn trust and compete on a global scale. 📥 Download the report to explore the dynamics reshaping the auto world: https://bit.ly/4fMLBBz Stay tuned for Part 2 on media perceptions and Part 3, featuring a case study of a major brand. #MarketResearch #AudienceInsights #Automotive #ChineseBrands

This milestone isn’t just about our recognition—it’s about the incredible trust and partnership we share with our clients. 🌟 We’re proud to support organisations across sectors like automotive, non-profit, and cultural institutions in making smarter communication decisions. From assessing PR’s influence on customer journeys to evaluating communication strategies, these Awards reflect the success we’ve achieved together. Thank you for making this possible. Together, we’re shaping the future of communication measurement. Learn more about our clients’ success stories and our record-breaking 21 wins at the AMEC Awards 2024 in our latest blog: https://bit.ly/48LQwAq #AMECAwards2024 #ClientSuccess #InsightsThatMatter AMEC Measurement and Evaluation

Join us at the PRCA MENA Annual Conference 2024, where our CEO, Mazen Nahawi , will share insights on how media monitoring and analysis are evolving in the age of AI. The conference will also feature keynote addresses from industry leaders, offering their perspectives on the future of public relations. 📆 November 14 at Taj Dubai, Business Bay – there’s still time to register: https://lnkd.in/ePkd8taW #PRCAMENA2024 #YourPRGoals #MeasureWhatMatters #PRInsights

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