Daxue Consulting provides strategic research services focused on the Chinese market. The company offers market research, consumer understanding, strategy consulting, management consulting, and branding services, leveraging data collection methods and qualitative research.

Daxue Consulting

Daxue Consulting | 6,798 followers on LinkedIn. We are a China-focused market research firm offering cross-border strategy consulting headquartered in Shanghai. | Daxue Consulting is a market research and strategy consulting firm focusing on the Chinese market. Through our four pillars of market research, marketing strategy, management consulting, and branding, we guide businesses to holistic growth in China and beyond. 
Contact us at dx@daxueconsulting.com for China market research, consumer research, branding, brand naming, and crafting your China market strategy.

China Strategic Market Research & Management Consulting (Hiring!)

Matthieu (马修) David-Experton

Junior Consulting at Daxue Consulting

geng耿 chun纯

Research director at Daxue Consulting - Strategic consulting for China market entry and tailored go-to-market plan

Thibaud Andre

What social listening reveals about how Chinese people lose weight 🍽️ Popular diets include intermittent fasting, Keto, and organic diets. Social media influences food choices. 🏋️♀️ Fitness apps and influencers are key to nurturing exercise habits. Many prefer home workouts over gyms. 💆♀️ Acupuncture and Oolong tea are popular for weight loss in TCM. 💊Following international trends, Ozempic gained popularity as a weight loss drug. 🛍️ Brands like Genki Forest and Innocent Juice cater to health-conscious, weight-loss-focused consumers. Read more: https://lnkd.in/g6r2fr88 #WeightLoss #ChinaHealth #FitnessInChina #SocialMedia #TCM #DietTrends #HealthAndWellness #ChineseBeautyStandards #WellnessIndustry #WeightLossMarket #ChineseConsumers #FitnessApps #Ozempic #MealReplacement #DaxueConsulting #DaxueStories

Updates on Double 11 in 2024: 🛒 What started as a one-day shopping spree is now a month-long festival. 🤖 Higher AI integration enhanced personalized recommendations, automated customer service, and streamlined sales strategies to boost efficiency and consumer engagement. 🏡 Home appliances and tech products led the charge, as consumers took advantage of government subsidies for energy-efficient items, aligning with sustainability trends. 🎉 Alibaba Group skipped its traditional gala this year, shifting focus from flashy events to a more value-driven, consumer-centric approach. It adapted to consumer preferences by prioritizing long-term engagement over spectacle. 📊 For more insights, read about the event recap on Daxue Consulting’s site: https://lnkd.in/g3nwUd3R #Double11 #Shopping #Sustainability #ConsumerEngagement #Alibaba #JD #EcommerceTrends #ChineseConsumers #ChineseMarket #ChinaEconomy #DaxueConsulting #DaxueStories

Team sports are on the rise in China! 🏀 Basketball and football are now top contenders in China's summer sports scene, with team sports gaining traction at the intermural level. 🌍 The excitement from global events like the 2022 World Cup and 2024 European Championship is boosting football’s popularity. Rugby, frisbee, and handball are also attracting attention. 📲 Athletes like Kylian Mbappé are driving engagement, with his Xiaohongshu account hitting 645.8k followers since April 2024. 🏉Tag rugby’s rise, alongside American football, is fueled by its inclusivity and skill-based gameplay. This trend follows years of promotion by organizations like the NFL. 🥏Once popular in 2021, frisbee’s appeal is waning as pickleball takes its place among China’s youth. Read more: https://lnkd.in/eNQTj8QC 📊 For more insights, download our full 2024 Summer Sports Market Report: https://lnkd.in/gqVThfWC #ChinaSportsMarket #TeamSports #Football #Rugby #Frisbee #Pickleball #DaxueConsulting #DaxueStories

Western sauces are spicing up China’s condiment market! 🌟 The Chinese sauce market has surged to RMB 592.3 billion, with Western sauces becoming increasingly popular among younger consumers. 💚 Health-conscious trends like light meals and low-fat diets are driving interest in Western sauces, despite initial concerns over the calories and ingredients. 🍴 Gen Z is getting creative with ketchup lattes and mayonnaise on noodles, blending global flavors with local cuisine. 🧪 Local brands like Bolex and Beile are ahead of the curve, quickly adapting to consumer tastes and leading the charge in innovation. China's restaurant market is evolving fast, shaped by changing consumer preferences and tech innovations. Daxue Consulting helps businesses understand these trends and craft strategies to succeed. For more insights, read the full article here: https://lnkd.in/gWM2tHyk #ChinaSauceMarket #WesternSauces #ConsumerTrends #FoodInnovation #DaxueStories #DaxueConsulting #GenZFoodTrends #ChineseFoodTrends

🧑💻Looking for an internship in cross-border consulting and market research? 📣We are hiring sales interns!📣 📩Send your resume to internship@daxueconsulting.com to apply📩 #SalesIntern #DaxueConsulting #JobOpportunity #CareerAtDaxue #ConsultingCareers #JoinUs #ConsultingJobs #MarketResearch #GlobalConsulting #DaxueCareers #StrategicInsights #Consulting #HiringNow

🧑💻Looking for an internship in cross-border consulting and market research? 📣We are hiring project interns!📣 📩Send your resume to internship@daxueconsulting.com to apply📩 #ProjectIntern #DaxueConsulting #JobOpportunity #CareerAtDaxue #ConsultingCareers #JoinUs #ConsultingJobs #MarketResearch #GlobalConsulting #DaxueCareers #StrategicInsights #Consulting #HiringNow

🏙️ Urbanization is accelerating consumption, with growing demand for both premium and everyday products in cities. 🏷️ Private label brands are thriving, appealing to mid-to-high-income consumers looking for quality and status at competitive prices. 👵 The "silver economy" is expanding, with seniors increasingly driving demand for beauty, health, and luxury travel products. 📱 Gen Z is reshaping consumption habits, favoring novelty, domestic brands, and personalized, socially conscious experiences. 💸 Consumers are placing a higher emphasis on value for money, gravitating toward local brands that offer better quality at lower prices. Discover more about China’s changing consumer landscape: https://lnkd.in/gqkNMt2H At Daxue Consulting, we utilize diverse research methodologies to delve into Chinese consumer behavior. Leveraging our deep insights into this dynamic market, we offer tailored solutions to optimize your strategies for engaging Chinese consumers effectively. Contact us today to initiate or review your consumer-focused strategies and unlock growth potential in the Chinese market. #MiddleClassGrowth #Premiumization #SilverEconomy #GenZConsumption #LocalBrands #SportswearTrends #Guochao #DaxueConsulting #DaxueStories #ChineseMarket

China’s wellness market is evolving! 🌍 China is emerging as a wellness innovation hub, attracting investment and global interest. 💡 The market is fueled by growing demand for TCM, digital health solutions, and wellness tourism. 🌱 Chinese young consumers are driving trends, with Millennials and Gen Z embracing holistic health practices and mental wellness apps. 🧘♂️The spa and wellness tourism sector is expanding, particularly in cities like Beijing and Shanghai, blending relaxation with luxury travel. Discover more about China’s booming wellness market: https://lnkd.in/gSJf-R8F To learn more about the summer sports market in China: https://lnkd.in/gqVThfWC Foreign health and medical tech companies would benefit from having local insights to enter China's dynamic healthcare market. VVR Medical/Daxue Consulting offers expert guidance and actionable plans for success. Contact us at dx@daxueconsulting.com to sustain your presence in China! #ChinaWellness #DigitalHealth #HealthTech #MentalHealth #TCM #WellnessTourism #MarketTrends #BusinessGrowth #ChinaInsights #Innovation #DaxueStories #DaxueMedical

The healthcare landscape in China is transforming dramatically! 🏥 As of September 7, 2024, foreign-owned companies can now direct clinical operations and establish 100% foreign-owned hospitals in key cities, signaling a major shift in the medical sector. 🌍 This change allows international players to manage gene and cell therapies and genetic diagnostics, enhancing their role in the rapidly evolving market. 💡 The move aims to attract innovative healthcare solutions, addressing previous barriers that limited foreign participation. 🏙️ New opportunities arise in cities like Beijing, Shanghai, and Guangzhou, fostering growth and competition within the healthcare industry. 🔍 With these developments, China is positioning itself as a hub for medical innovation and investment, paving the way for a more diverse healthcare ecosystem. Discover more about the evolving healthcare sector in China: https://lnkd.in/gUEzz_8K Foreign health and medical tech companies should leverage local insights to enter China's dynamic healthcare market. VVR Medical/Daxue Consulting offers expert guidance and actionable plans for success. Contact us at dx@daxueconsulting.com to sustain your presence in China! #ChinaHealthcare #MarketTrends #MedicalInnovation #ForeignInvestment #HealthcareGrowth #ChinaInsights #HealthcareIndustry #DaxueStories #DaxueMedical

Thanks to KES - Knowledge Exchange Sessions for the opportunity to share our insights on Chinese Gen Z! Some hot topics from this discussion: ✈️ How #ChineseGenZ is shifting consumption from possessions to experiences 🧧 The current state of #GuoChao 🌱 What #sustainability and #wellness mean to today's Chinese consumers https://lnkd.in/gNRJMDX2

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