BigOne Lab is a data-driven market research and information services company that leverages alternative data to provide clients with insightful, objective, and actionable solutions. self-described.

BigOne Lab

BigOne Lab is a data-driven market research and information services company that leverages alternative data to provide clients with insightful, objective, and actionable solutions.

BigOne Lab | 1,811 followers on LinkedIn. Unveil the World through Alternative Data-Driven Business Intelligence | Founded in 2016, BigOne Lab is a leading alternative data company in China. We are committed to  building an engine for alternative data-driven business intelligence, providing services for business decision-makers across the globe, practicing and pushing forward the Digital Economy.
Based on innovative technologies, such as Multimodal Data Analysis(MDA), SaaS module, cloud computing, Artificial Intelligence, we have created a way to transform wide-ranging alternative data into thought-provoking insights.

Data, Insights, Connectivities

Mu Chen

VP Data Analysis

张晨晖

技术总监

郑焕德

Co-founder at BigOne Lab

Lulu (Jessie) Wang

BigOne Lab's newsletter: https://www.baiguan.news/ For product demo request, please direct to our official website: https://www.bigonelab.com/

#Hermès #Moncler #Luxury BigOne Research | Offline Payment Data Benchmark for Luxury Companies in Q3 2024 1. Hermès According to Hermès Group's Q3 2024 financial report, comparable revenue in the Asian market excluding Japan increased by 1% YoY, excluding currency effects, a slowdown compared to the 10% increase in H1 2024. Meanwhile, foot traffic in the Greater China region declined. According to BigOne's offline payment data, Hermès' sales in mainland China decreased by 2% YoY in Q3 2024 (compared to a 9% increase in H1 2024). 2. Moncler According to Moncler Group's Q3 2024 financial report, Moncler's currency-neutral revenue in Asia decreased by 2% YoY (vs. +6% YoY in Q2 2024). According to BigOne's offline payment data, Moncler's sales in mainland China declined by 4% YoY in Q3 2024 (vs. a 1% decrease YoY in Q2 2024). Feel free to contact us at bigoneresearch@bigonelab.com if you're interested, or you can directly submit a demo request on our official website: https://www.bigonelab.com/

#Recruitment #RealEstate #Beike #BEKE #Consumer BigOne Insights | Alternative Data Insights into Macroeconomics (2024Q3) 1) Recruitment market: In 24Q3, the overall recruitment market is still in a downward trend. There was a marginal improvement in September, and the MoM increase was better than the same period last year. 2) Real estate market: Stimulated by policies, the transaction volume of second-hand houses in high-tier cities increased significantly MoM in September, continuing the trend of lowering price for higher transaction volume. The policy was combined with the National Day holiday in October, and the number of housing views increased significantly during the National Day period, and subsequently the transaction volume increased significantly MoM. 3) Consumer market: Offline consumption and food delivery continue the trend of growing in lower-tier cities. E-commerce consumption grew steadily YoY in Q3: outdoor, alcohol, and jewelry category grew significantly, and 3C home appliances showed marginal improvement. Feel free to contact us at bigoneresearch@bigonelab.com to request the full report.

#BEKE #BEIKE #RealEstate BigOne Research | Real Estate Market Observation: Changes in Transaction Volume of Existing Housing On September 24, China government introduced a new round of real estate easing policies, lowering loan interest rates and down payment ratios for existing housing, and cooperating with first-tier cities to relax purchase restrictions and social security payment period requirements to varying degrees, boosting market optimism. Affected by this, the YoY growth rate of existing housing transactions in the two weeks after the policy (9/22-10/6) in cities at all levels was significantly ahead of that before the policy (9/8-9/21). Among them, the YoY growth rate after the policy in first-tier cities was as high as 84%, and the transaction volume in second- and third-tier cities was increased by 48%/52% YoY respectively. BigOne tracked BeiKe weekly data from 9/29 to 10/6 shows that among the 80+ sample cities, the MoM growth rate of housing viewing volume and transaction volume were +20% and +11% respectively; in first-tier cities (taking Guangzhou as an example), the MoM growth rate of housing viewing volume and transaction volume were +32% and +16% respectively, and the number of views and transactions in new first-tier cities were +20%/+8% MoM respectively, and that in the second-tier cities were +16%/+3% MoM respectively. The number of housing views increased significantly. Feel free to contact us at bigoneresearch@bigonelab.com if you're interested, or you can directly submit a demo request on our official website: https://www.bigonelab.com/

#PopMart BigOne Research | Both POP MART's Public Sentiment and Revenue Show Upward Trends Benefiting from the peak summer season, POP MART's public sentiment volume has accelerated since June, and the increased user attention is also reflected in the revenue. In August, BigOne monitored and found that discussions about Pop Mart on the Xiaohongshu(RED) platform reached a new high, with a popularity index of 1.58 million, representing a MoM and YoY growth of 88% and 112%, respectively. BigOne's offline payment data, combined with the sales data of POP MART's offline channels provided by electronic payment platforms and our research on the platform's market share, estimates the sales volume of POP MART's offline channels in China. Our offline payment data shows that Pop Mart’s offline channel sales in July and August both saw positive MoM growth, with no YoY downturn observed. Feel free to contact us at bigoneresearch@bigonelab.com if you're interested, or you can directly submit a demo request on our official website: https://www.bigonelab.com/

#NongfuSpring BigOne Insights | Nongfu Spring: Market share of bottled water in August continued to improve compared to the previous month, but has not yet returned to the level of the same period last year; the growth rate of distribution and sales proportion for Green Bottle Water has significantly slowed down Packaged Water Business: Nongfu Spring's market share in August continued to increase compared to the previous month. However, compared to last year, it has not returned to the same level, with August's growth rate falling 2pcts below the industry growth rate. The water industry's growth rate was mainly driven by Wahaha. Green Bottle Water: The increase in distribution rate and sales proportion for green bottle water both show a marginal slowdown. Considering the recent slowdown in the proportion increase for green bottle water and the fact that summer is the best season for promotions, we believe it will be more challenging to further increase the proportion of green bottle water in the future. Feel free to contact us at bigoneresearch@bigonelab.com if you're interested, or you can directly submit a demo request on our official website: https://www.bigonelab.com/

#NongfuSpring #Eastroc #Beer #LuckinCoffee #YUMChina #KFC #LiNing #Anta BigOne Research | Tracing the Footprints of Summer: Observations on Consumption Data This summer's consumption generally continued the trend from the first half of the year. At the same time, sectors like soft drinks, tea beverages, and sun protection have experienced more intense industry competition, with a noticeable trend of price reductions in consumer goods. This report covers 4 major popular industries including Soft drink & Beer, Tea & Coffee, Sportswear and Sun-protection. Under the comprehensive theme of "consumption downgrading," we have observed that the soft drink and fresh-made tea and coffee industries are benefiting from this trend. Companies like Eastroc Beverage and Luckin Coffee have shown stronger resilience in the competition. Additionally, with the popularity of summer sports events, we have seen the sportswear industry receive a significant boost from these specialized events. [Soft Drink/Beer Industry] 1) Analysis of Soft Drink Trends 2) Analysis of Beer Industry Trends 3) Company analysis: Nongfu Spring, Eastroc Beverage [Fresh-made Tea and Coffee Industry] 1) Consumer Trend: The Coexistence of Tier-Down and Consumption Downgrading 2) Company analysis: Luckin Coffee, YUM China (KFC) [Sportswear Industry] 1) Analysis of Sportswear Trends 2) Company analysis: Li-Ning, Anta [Sun Protection Industry] 1) Analysis of Sun Protection Trends 2) Company analysis: BOSIDENG Feel free to contact us at bigoneresearch@bigonelab.com if you'd like to acquire the full report.

#LuckinCoffee #Luckin #LK #BlackMyth BigOne Research | Social Media Insights: Black Myth Co-Branding Campaign Boosts Luckin’s Branding and User Expansion, Yet Offers Limited Contribution to Luckin's Q3 Revenues BigOne social media data indicates that on August 20, 2024, the domestic AAA game "Black Myth: Wukong" was officially launched, quickly sparking heated discussions on major social media platforms, breaking out of the gaming community, with brands such as Luckin Coffee actively initiating collaborations with the Black Myth IP. On August 19, 2024, Luckin Coffee released a co- branded product with "Black Myth: Wukong", the "Black Myth Soaring Americano" coffee, along with three types of co-branded cup sleeves, paper bags, and 3D limited posters (holographic cards) and other peripherals. However, our perspective on this Luckin co-branding event with Black Myth is somewhat neutral; while the promotional activities are beneficial for brand promotion and user outreach beyond the existing community, their contribution to Luckin's revenue in the third quarter is relatively minor. 1) "Black Myth: Wukong" will drive a further increase in paying customers for Luckin in the third quarter. According to BigOne's social media data monitoring, after Luckin's co-branding with the "Black Myth: Wukong" IP, the buzz surrounding Black Myth has accounted for nearly 50%, and since the game's launch, Luckin Coffee has sold over 10 million servings, with the topic's influence breaking through to a wider audience. Judging from the situation of Luckin's co-branding activities, the "buy two cups and get peripherals" promotion launched on the 19th is extremely popular among game users, with the limited peripherals selling out quickly on the same day, which is beneficial for further expanding Luckin's user base. 2) The co-branding event contributes little to Luckin's revenue. We estimate that the Black Myth co-branding brought an increase of about 800,000 cups on the day of the 19th, but since the main driving force for users' purchases was the limited edition flash cards available offline, and after selling out on the 19th, Luckin did not replenish the flash cards, the subsequent increase in the number of cups was insufficient. At the same time, the group purchase on Douyin shows that the "Soaring Cloud Americano" co-branded with Black Myth, since its launch on August 19th, has sold a total of more than 400,000 cups, which is not at the level of a hit product. (According to tracking, since June, new products such as Light Coffee Lemon Tea, Light Coffee Coconut Water, and Light Jasmine have all performed at least over 700,000 cups in their first week as hit single items). Feel free to contact us at bigoneresearch@bigonelab.com if you're interested, or you can directly submit a demo request on our official website: https://www.bigonelab.com/

#NewOrientalEducation #EDU Online Conference: BigOne Insights | Resume Coverage for New Oriental Education (EDU) Data Time: August 28, 2024 (Wednesday) 16:00 Language: Mandarin New Oriental Educational Business Data: 1) Preview of summer performance for various educational business lines of New Oriental; 2) Analysis of growth drivers from multiple dimensions, including course types (regular courses/VIP courses/afterschool care, etc.), regions and tiered cities, volume and price, etc.; New Oriental Learning Center Data: Analysis of the expansion of teaching sites from different business lines, tiered cities, and regions. Feel free to contact us at bigoneresearch@bigonelab.com if you'd like to sign up. (*For buy-side investors only)

#NewOrientalEducation #EDU BigOne has launched a new data product regarding New Oriental Education (EDU), accumulating data over 11 fiscal quarters spanning from Spring 2022 to Fall 2024. The educational business includes business lines such as overseas test preparation, domestic exam preparation and language study, high school education, non-academic tutoring courses, and study tours. The data encompasses metrics such as cumulative enrollment numbers, revenue, number of classes, per capita price, and average class hour price. Additionally, we offer learning center data at the city level to help investors understand the progress on the supply side of the educational business. Feel free to contact us at bigoneresearch@bigonelab.com if you're interested, or you can directly submit a demo request on our official website: https://www.bigonelab.com/

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