Dayone Capital is an investor focusing on selective areas within the consumer goods industry, committed to value creation.

日初资本 Dayone Capital

Dayone Capital | 999 followers on LinkedIn. Multi-stage China consumer specialist fund

 | Established in 2020 and headquartered in Beijing and Shenzhen, Dayone Capital is a multi-stage consumer specialist investment manager founded by Allen CHEN, a proven consumer entrepreneur and experienced investor. Dayone focuses on long term investment opportunities in selective consumer verticals which are subject to structural changes over the next decade. 
The core team is comprised of experienced investment professionals as well as seasoned operational specialists.

日初资本 - 合伙人

Rui Ding

CFO at Dayone Capital

Ling Yin

HRBP and Portfolio operation

Miya Xu

缪苗

Dayone Capital

HotMaxx, a leading discount grocery retailer in China, has just launched its first three stores in Hong Kong, a first step outside of Mainland China where it now operates about 1000 stores. As one of the earliest backers of the company when it started in 2020, Dayone Capital 日初资本 is also very excited about the new leg of the journey especially in a highly concentrated retail market like HK's. Price inflation and shrinkflation has eaten into customers' wallets and we strongly believe that HotMaxx's discount branded grocery products offering is a right step towards giving more options to local shoppers. Establishing in Hong Kong is a strategic first step for the company as it eyes more expansion opportunities outside of Mainland China.

We are delighted to share that Dayone Capital has been ranked for the second consecutive year among the "TOP10 Investment Institutions in Consumer" of "China Venture Capital & Private Equity Annual Ranking 2023" released by Zero2IPO Group. The ranking has been recognized as one of China's most influential rankings for the VC/PE industry and has become a performance barometer for investment institutions and an authoritative reference for fundraising and investment. The recognition has been inspiring for our team as consumer has always been a focus of our investment strategy and we maintain prudentially optimistic about China Consumer in the long run. In the consumer industry, we invest in challengers in large and "healthy" verticals, hidden champions in midsize high-margin verticals, and emerging leaders in innovative consumer categories. Combining strong entrepreneurial DNA, a deep understanding of the consumer and green-tech ecosystem as well as operational expertise, Dayone Capital is well-positioned to create long-term value for entrepreneurs over the decades to come.

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日初资本 Dayone Capital

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