Fjällräven is a Swedish brand specializing in outdoor equipment, mostly upscale clothing and luggage. It was founded in 1960 by Åke Nordin from Örnsköldsvik in northern Sweden. The company is a subsidiary of Fenix Outdoor International AG and is known for its durable and lightweight backpacks.

Fjällräven AB

Fenix Outdoor

In 1960, Åke Nordin founded Fjällräven in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and high-end design, while staying true to our mission of developing timeless, functional and durable outdoor equipment, acting responsible towards people, animals and nature and inspiring people to get outside.

We want to inspire and enable more people to experience nature. We do this by developing clothing and equipment that make the outside safer, warmer, dryer and generally more enjoyable. And by running events that provide the framework and support to make nature more accessible. 

We’re a team of nature lovers, some more experienced than others, that likes to spend as much time outdoors as possible. In our offices and our stores we are designers, product developers, buyers, administrators, marketers, communicators, sales staff, customer service reps and business developers. In nature though, we’re all the same. 

Do you want to help us to inspire and enable more people to walk with nature? We're always interested in people who want to join our trek. Welcome to visit our career site http://career.fjallraven.com/

Fjällräven

Magical moments from Classic Korea. The excitement of sharing and undertaking a big hike together with others is a feeling unlike any other. Together you'll witness majestic views of wild nature, share precious moments of stillness and take part in everything that a long trek requires of you as a group.

Are you coming with us next year? Sign up for our newsletter here and discover trekking the Fjällräven way! https://lnkd.in/gJaNPsF4

Photos: Gareth Leah

“Everything changed so suddenly. I’ve been to the mountains, but never in wintertime. The landscape, the quietness, the stillness. It was awe-inspiring.” 
 
Want to experience a life-changing winter adventure high above the Arctic Circle? Then apply to Fjällräven Polar 2024! 
 
2023 expedition teammate, Kert Kivaste, was looking for a new way to disconnect from technology. A hard reset. And that’s just what he found. In April this year, he learned how to survive (and thrive) in the Arctic wilderness, travelling 300km with his pack of Alaskan sled dogs and his teammates. Read more about his Fjällräven Polar experience, here. https://lnkd.in/gBBJi8_5

Small room available, April 2024.

- Open-air kitchen
- 180 Alaskan sled dogs
- Infinite backyard
- Free sled parking
- 19 friends for life

Fjällräven Polar is our annual expedition developed to show that with the right knowledge, equipment and support, anyone can learn to appreciate nature – even in Arctic winter conditions.

Apply now for one of 20 places on Fjällräven Polar 2024 and join the adventure of a lifetime. Find all the details here: https://lnkd.in/dshE5gNp

Are you joining us on Fjällräven Polar next year? If so, a pack of six Alaskan sled dogs will be your most important teammates. There’s a lot to learn from these special canines, especially when it comes to embracing the cold. So whether your Fjällräven Polar 2024 application is on its way to us, or you’ve got other winter adventures in nature planned, here are five key things to learn from our favourite winter natives. Read more here: https://lnkd.in/dgUQ24hw

Recycled wool, surplus wool from Swedish sheep farmers and regeneratively farmed wool from New Zealand — these are the types of wool you'll find at Fjällräven. By choosing materials like these, we're able to reduce our environmental impact — and produce sustainably.

Want to read more about how we source our wool? Click here: https://lnkd.in/dXNzyRf4

We think it's great that legislation in places like California and Europe are banning the use of PFCs starting in 2025. We actually started making moves to do this very same thing back in 2009. Want to know why? Read the full Foxtrail article here: https://lnkd.in/gjV_e9JR

Don’t see yourself as an Arctic explorer? We do!

Watch the short documentary of our Fjällräven Polar 2023 expedition: the highs, the lows, the sled dogs and the friendships that have gone far beyond the Arctic Circle. Are you applying for the 2024 expedition? This will give you a true flavour of what’s to come. https://lnkd.in/eadUnYTa

“I couldn’t swim in a swimming pool, but I learned to swim in an ocean. And Fjällräven Polar was the ocean!”  
 
Meet one of our Fjällräven Polar 2023 alumni, Nooshin. This time last year, she was trying to decide how to celebrate her 60th birthday. Happily for us, it was a coincidental conversation with a colleague that resulted in Nooshin earning her spot on the expedition. She travelled 300km by dog sled across Arctic Scandinavia, working with her teammates, managing her dogs and adapting to life far above the Arctic Circle. But it wasn’t all smooth sailing. 

Nooshin’s is a truly inspiring story – read it here: https://lnkd.in/gygp6aGm

CREW WANTED! For 300km Arctic journey, all expenses paid, no experience necessary, bitter cold, long days of dog sledding, adventure guaranteed. Read all the details on how to apply here: https://lnkd.in/eK_kkbef

What does it mean to be a sustainable outdoor company?

For us here at Fjällräven in Sweden, it means that all our products are designed to last through decades of use, to be passed on to the next generation, or sold on the second-hand market where they can begin new adventures with new users. That way, fewer products will be produced, less energy will be consumed and fewer products will end up as waste.

It also means creating a balance between the need for functional, durable products and the need to make the least possible impact on the environment while producing them. It means saying no to effective but harmful chemicals such as PFCs. No to the mistreatment of animals. No to resource-intense materials. And it means saying no to leaning back and thinking the work is done. After all, just like our products, we too are in it for the long run.
https://lnkd.in/gcG2R6dc

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Fjällräven AB

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