FORM designs and sells smart swim goggles and a swim app that provide real-time metrics including heart rate, pace, and stroke rate for swimmers.

FORM

XMiles operates an online endurance sports store that offers nutrition, supplements, gear, and technology products for athletes. The store features various brands and provides resources like nutrition calculators and guides for endurance athletes.

XMiles

FORM | 4,816 followers on LinkedIn. Your best is just ahead. | We&#39;re on a mission to break down the barriers of what swimming is and what it could be. Join a group of innovative thinkers, proactive go-getters, and team players to help us continue to elevate the game-changing swim experience.

Chief Product Officer at WHOOP

Ed Baker

Rudi Airisto

Founder & CEO @ FORM | Wearable Tech, Sports Transformation

Dan Eisenhardt

Chief Product Officer at FORM

Paul Hossack

"These are an absolute must for swimmers." -- Esquire magazine It's an honour to be recognized by Esquire in their 2024 Gadget Awards for our FORM Smart Swim 2 goggles, sharing great company with the likes of Hyperice and Garmin ! 👏 Check out the full list of winners → https://lnkd.in/gsTze3CS

We’re excited to announce that FORM Smart Swim Goggles are now available at Dubai Duty Free! 🏊♂️💡 These innovative goggles are catching the eyes of hundreds of thousands of passengers from around the world every day. With cutting-edge technology, FORM Smart Swim Goggles deliver real-time data to help swimmers elevate their performance and training experience. We are proud to offer this game-changing product to travelers passing through one of the world’s busiest airports ✈️✨

Deep Bhogal

🌺 With The IRONMAN Group Men's World Champs taking place tomorrow in Kona, Hawaii, it was great to have GTN's James Cunnama drop by and check out the latest in our #augmentedreality Smart Swim goggles tech! #Swim #Swimming #Triathlon #Triathlete #Technology 📺 Click to watch ⬇

🎙 Seth Hill is not your run-of-the-mill podcaster. With his thoughtful questions, he gets into fantastic, deep conversations with his guests. Dan and Seth recently shared a great chat on Dan's fascinating journey from competitive swimmer to leading tech innovator. In this interview, Dan shares how his passion for swimming inspired the creation of FORM 's revolutionary smart goggles, and much more! Listen for Dan's insights on: 🔹 Entrepreneurship 🔹 Innovation, Learnings & Success 🔹 Balancing Work & Family Life 🎧 Listen on Spotify : https://lnkd.in/gDTTNdv8 🎧 Listen on Apple : https://lnkd.in/gUmsDuAT 📺 Watch → https://lnkd.in/gv5mR7Wg #Innovation #Swimming #Triathlon #AugmentedReality #WearableTech #Sports #Wearables #Podcast

FORM Racing is here! 🚀 🗣 “The idea of a FORM race team has been on our minds for years,” said Dan Eisenhardt , founder and CEO at FORM . “In 2025, we’re taking a bold step forward by building a team that taps into the power of real-time data to transform athletic performance, starting with our game-changing Smart Swim Goggles.” Sign up now to join FORM Racing → https://lnkd.in/gFJXsgZF Successful applicants can access a special edition FORM Racing kit, partner benefits, community access, team challenges, events, and support. We look forward to having you on board, and racing with FORM! 🏁 #Swim #Swimming #Triathlete #Triathlon #SwimBikeRun #Technology #Innovation #Wearables #AugmentedReality

Introducing Script, Your Instant Workout Creator 📝 ✨ We know your workout inspiration comes from everywhere—your coach’s whiteboard, a pro athlete’s favourite set, or a friend’s master’s group session. Now with Script, you can instantly transform any workout description into an immersive guided experience right in your goggles. Explore our latest feature, here → https://lnkd.in/gvXSYHPg #Workouts #AugmentedReality #AR #Wearables #WearableTech #Swimming #Triathlon

Check out Fitt Insider 's latest profile featuring FORM founder and CEO Dan Eisenhardt . Dan addresses questions about how #augmentedreality has revolutionized swim training with FORM's Smart Swim goggles! From his passion as a former competitive swimmer to building a company that gives athletes real-time performance data, Dan explains how FORM started, the huge potential of AR in sports, and much more. Many thanks to Anthony Vennare , Joe Vennare , Kristen Fedeli , and the FITT team for sharing. #AR #Wearables #WearableTech #Swim #Swimming #Triathlon #Innovation

🏊🏻♂️ 🏊🏻♂️ 🏊🏻♂️ 🇬🇧 We had an incredible time exhibiting at the Swim Serpentine event in sunny Hyde Park, where 6,000 swimmers competed across four races! It was a fantastic opportunity to demo our FORM augmented reality swimming goggles and the feedback and first impression’s from swimmers was unbelievable. A big thank you to the Grace Hill and the team at London Marathon Events for organizing such a stellar event, and a special shoutout to our friends at ZONE3 Ltd in the event village, great to see you Mike Martin . It was a pleasure being part of this amazing day, connecting with the open water swimming community, and showcasing how FORM can transform the swimming experience! #SwimSerpentine #OpenWaterSwimming #FORMAthletica #AugmentedReality #WearableTech #SwimmingInnovation #HydePark #SwimTech #LondonMarathonEvents #Zone3 #PerformanceData #SwimmingCommunity #SportsTech Dan Eisenhardt Kevin Abt Scott Dickens, OLY Blaze Jemc Lauren Blakemore William Parry Lawrence Glynn Martin Cawte Serpentine Swimming Club Chris Standidge TOTAL TRI TRAINING LIMITED

Andrew Pirie

Shortly after kicking off her triathlon season at the Professional Triathletes Organisation Miami T100 race in March, FORM -sponsored pro Skye Moench found out she was pregnant! We caught up with Skye about her thoughts on pregnancy, swimming while pregnant, her mindset towards activity while pregnant, and her outlook on returning to triathlon. Check out the blog post → https://lnkd.in/gCEqsmJW

In a recent conversation, FORM CEO Dan Eisenhardt chatted with Forbes on the thinking and detail behind the execution of our Smart Swim goggles. “It's been a long journey developing this category", said Eisenhardt. "I’ve always been a proponent of knowing there is value of putting information there, close to your eyes." Read on to get Dan's thoughts on developing #AR devices that keep the user at the forefront of the experience delivered → https://lnkd.in/gsGDEhFN #AugmentedReality #Tech #Innovation #Wearables #WearableTech

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Company Name	FORM	XMiles
Symbol
MSH ID	COM:FORMSWIM	UK:CO:XMILES
Market	PRIVATE	PRIVATE
Sector	Consumer Goods	Consumer Services
Industry	Sporting Goods	Retail
Country	US	GB
Stage
Employee Count		11
Website	formswim.com	xmiles.co.uk
LinkedIn	formswim	xmiles-uk-ltd
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Monthly Web Traffic		115
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FORM

COM:FORMSWIM

FORM

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