Correlated is a software development company based in New York, NY, specializing in a product-led revenue platform. Their platform uses insights from product usage to alert sales and revenue teams, triggering next best actions to exceed expansion quotas. They focus on helping businesses reach the right person at the right time with the right message, leveraging product data as a high-quality indicator of intent.

Correlated

Product Led Revenue Podcast

Correlated's Product Led Revenue platform uses insights from the people using your product to alert your sales and revenue team and trigger next best actions, helping you exceed your expansion quota every quarter. Talk to the right person, at the right time, with the right message, so you're never blindly reaching out again.

Harrison Metal

Apollo Projects

NextView Ventures

Andrew Jones

Benjamin Darnell

Brian Long

Peter Kazanjy

GoingVC Partners

This week on Thursday, October 11th at 1pm EST join Diana Hsieh and Tim Geisenheimer as they do a live demo of Correlated and walk through some of the new product updates. We'll cover how you can use Correlated to:

* Centralize your customer and product data.
* Generate scores and insights that help you define which customers to target for conversion, expansion or churn risk.
* Build powerful playbooks that automate tedious sales workflows and lessen the need for salespeople to do manual work.
* (Coming soon) dynamically enrich your accounts with data about things like company size, industry/sub-industry, total employees and custom fields that you create!

Check the link in the comments to sign up!

What kind of "alternative data" do you use in your prospecting? We've always felt strongly that product data is a very high quality indicator of intent, but clearly other data about companies and people can help too.

Are you using any hard to find data points in your sales prospecting today?

We're excited to announce our first GPT-4 powered feature: Magic Enrichment!

Accurate data about companies and people is often difficult and expensive to get. Soon you'll be able to automatically enrich up to 10,000 company records with up-to-date information about location, industry, employee size and much more completely for free.

Additionally, for Correlated customers, you'll be able to leverage Magic Enrichment to enrich custom fields and attributes.

Sign up for the waitlist to get notified and qualify for the 10,000 free records! 👇

We made it! It's day 5️⃣ of 5️⃣ of Correlated launch week!

Today we're excited to launch real-time behavioral intent triggers in Correlated Playbooks. The way intent triggers work is that we allow you to identify when a user has visited a pricing page, documentation, white paper or high value blog post and use that to trigger an action in products like Outreach, Salesloft, HubSpot and more.

This is particularly powerful when paired with Correlated Scores and Routing. Now you can identify a high propensity to convert account in your self-serve user base, assign a user within that account to a salesperson and then trigger an Outreach or Salesloft campaign that's customized to their product usage when they go to your pricing page. Now that's speed to lead!

Read more about how intent triggers work in the blog post in the comments. Thanks for tuning into Correlated launch week. We've got more launches coming up soon so stay tuned to our LinkedIn and Twitter for updates.

It's day 3️⃣ of 5️⃣ of launch week for us! Today we're excited to announce our completely overhauled Slack app which delivers Customer 360 views right within Slack.

What does that mean? With our redesigned Slack app, you're now able to pull data in from across multiple systems like product analytics, CRM and data warehouses as well as behavioral activity of accounts or users within your app or website. You can customize views within Slack alerts that are then routed to channels or DM'd to your sales and success teams.

This means whenever you set-up a PQL/PQA score or an alert when a high value customer visits your pricing page, you can provide additional context around what they are doing in your product or on your website and helpful information about how much they are spending, total seats used etc.

There's more detail in the announcement post in the comments. It's also completely self-serve to get started in minutes with Correlated and Slack alerts so feel free to give it a try!

It's day 2️⃣ of 5️⃣ for our launch week. Today we're launching Intelligent Lead Routing!

SaaS companies with a self-serve/PLG business often have to shoe horn lead routing into more traditional B2B concepts like hand raisers or inbound demo requests.

What if you want SDRs, salespeople or CSMs to be assigned accounts in your self-serve user base when they hit an activation metric, look ready for expansion or are at risk of churn? Existing routing solutions don't sit on top of all of your customer data and therefore don't easily enable these use cases.

Because Correlated sits on top of your product analytics tool, CRM and/or data warehouse that means you can create flexible assignments on:

🎼 A PQL/PQA score being met
⛔ Product usage triggers like invites sent, an API calls threshold or a feature gate being hit
💸 Billing trends (increase in spend or decrease in spend)
🤔 Anything else in data you're collecting!

Over the next few weeks we'll share more customer stories around routing. If you're interested in digging in more, check the link in the comments!

Welcome to launch week for Correlated! It's day 1️⃣  of 5️⃣  and today we're unveiling our updated and improved AI-powered scoring product. We've made a ton of improvements to scoring including: 

🎼  Create and customize multiple scores based on your business' customer lifecycle: conversion, expansion, churn etc.

🔢  Set thresholds to determine how many leads are bucketed into high, medium or low so you can control how many accounts your team works.

🤖  Separate out firmographic / technographic ICP fit from behavioral markers like product usage or website visits and engagement to automatically define what matters most in determining high intent accounts.

Read the post in the comments to learn more and follow this page for a new launch every day this week!

Presenting: the devtools sales playbook! Selling software products to developers is...different. If you're in sales or a devtools founder, read our guide sourced from some of the leading devtools teams.

⏩ Full (un-gated) guide in the comments.

Recently we were joined by Jacob Meltzer to talk about his experience building leading customer lifecycle teams at companies like Slack, Zendesk, Pagerduty and now Ironclad. He had some great key takeaways:

⚡ Segmentation is critical

As soon as Slack started to segment their self-serve users into buckets based on firmographic, technographic, and product usage criteria they were able to personalize messaging more effectively. Jake and his team created six distinct buckets for segmentation and then pushed different messages to those different audiences based on the objectives for each bucket.

⚡ Tying product actions to marketing touch

Jake sees the highest lift in engagement when you can tie product behavior to personalized messaging to customers. One example is using lookalike modeling from prior successful enterprise upgrades to target audiences that have 5 or 6 of the attributes of success and then messaging them to upgrade.

⚡ Tactics for driving users to plan limits and expansion

Video plus in product messaging was very effective for Zendesk in getting customers to expand beyond plan limits. Jake ran control tests between video and help desk content and video performed much better. This was a key driver in helping to push adoption and upgrades beyond their current tiers.

Check the comments for the full recording!

Interested in save >10 hours per week on manual tasks? How about uncovering expansion ARR from existing customers? What if you could reduce churn by proactively focusing on the right accounts at the right time?

It's all possible with Correlated! Read our latest case study with Rainforest QA and hear how Billy Goudy is enabling the CX team to achieve these results and more.

Link to the case study is in the comments!

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